About the Presentation

As we prepare for Fall events we can often overlook one of the easiest and most effective methods of building a solid base of support: The Appeal Letter.

This webinar focuses on not only the value of this hidden gem of development, but presents a solid plan for using the appeal letter to connect effectively with our donors (and prospective donors!).

We will look at:

• Keys to getting our appeal letter opened
• Elements of an effective appeal letter
• Ideas on how to touch the heart and engage the mind of our financial partners
• Ways to build our response rates

Whether your ministry is wondering whether appeal letters can work, or trying to make your current appeal letters more effective, spend an hour with us and develop a plan to use the power of the pen to strengthen the power of your ministry.

About the Presenter

A former pregnancy resource center CEO, Kirk Walden is the founder and president of LifeTrends, a company serving more than 1100 pregnancy resource ministries around the world in donor development and communications. LifeTrends is a Heartbeat International partner and its flagship publication, The LifeTrends Connection, is distributed to Heartbeat affiliates each month.

Kirk is also a consultant and confidant for PRC ministries, and a frequent speaker at PRC fundraising dinners. He lives in Nashville, TN with his wife Jennifer and five children.