by Valerie Harkins, Director of Maternity Housing Coalition
The Maternity Housing Coalition (MHC) is excited to announce three features available to Heartbeat International affiliates.
a. This tool is free to all affiliates.b. An online application is built into the tool. With the application feature, affiliated homes receive an email with a snapshot of the potential client's information including her name, gestation, current location, and if she currently has a safe place to stay.c. Affiliate homes are matched with a woman based on the intake information entered. When you reach out to connect with this young woman, you are already prepared with the information you need to have a successful and fruitful conversation.
a. Option Line is available 24/7, including holidays, to assist women applying for maternity housing.
a. Maternity home affiliates can forward calls to Option Line after hours as a complementary benefit of affiliation. When your office is closed, even during meetings or events, Option Line is here to assist women attempting to contact your maternity home.b. Option Line is bilingual! This gives you peace of mind knowing that even Spanish-speaking callers are being served.c. Click here to learn how to take advantage of this benefit.
Next Step: Click here to register to be added to the housing locator tool today! We aim to create a robust directory of maternity homes where you can list your services so women can be connected and served even faster. With our partnership with Option Line, we will reach even more!
Presented by Valerie Harkins, Housing Specialist
The pandemic showed us just how delicate our fundraising strategies are to unforeseen events. Many nonprofits found themselves financially vulnerable in 2020 without the ability to host their annual fundraising events or apply for a specific grant upon which they had become reliant. It’s been three years since then, and the trends have continued to speak a sobering message.
Fundraising trends are on the move in 2023. With the turbulence of the economy, the unpredictability of the environment, the shift in the generation of the primary donor base, and adjustments to the new post-pandemic norms, homes are finding that—now more than ever— they have a critical need for diversified revenue streams. Overall, we have seen a national increase in donations; however, this has been matched with an even greater decrease in purchasing power, frequently resulting in a realistic net loss for organizations. As is common during times of economic hardship, the number of individual donors on average has decreased with an increased amount per monetary contribution made. This means we have fewer people making contributions but larger individual contributions, creating an elusive financial projection that appears strong at the bottom line but is built upon what is likely akin to a Jenga tower.
Financial resilience is the golden ticket to stability in this season. This necessitates fundraising strategies built upon multiple revenue streams. A personal recommendation is to maintain an average of five sources of income. This provides you with a broad donor base and the gift of time when catastrophe strikes. Examples include minor events, major events, monthly donors, and grants. To learn more, check out our webinar Diversifying Your Home’s Revenue Streams where we take a deep dive into this topic. And there is no time like the present to strengthen your funding strategy by getting in on the Development Tack at Pregnancy Help Institute. There’s still time!
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