Displaying items by tag: option line

Help Reach Her Campaign

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Her Problem:

  • She feels alone
  • She encounters relentless marketing promoting abortion
  • She feels forced to make a quick decision
  • She knows few options beyond abortion
  • She has medical questions and concerns

Her Solution: 
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The Option Line contact center answers cries for help 24/7/365, provides bilingual service every hour, and connects with 1,100 abortion shoppers each day providing them with immediate care and connecting them to life-affirming pregnancy help. Since 2003, more than 5 Million women have contacted Option Line for help.

You have an opportunity to bring hopeful messages about options, resources, and the value of a child to key influencers.

  • The average woman is uninformed about life-affirming pregnancy options when abortion shopping
  • Help prepare her influencers with critical language that supports her and encourages life decisions
  • We need to combat the increased selling of abortion by Big Media
  • Potential Reach = Nearly 100M for each Cable-TV commercial and digital campaign

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Maternity Housing Coalition Partnership

by Valerie Harkins, Director of Maternity Housing CoalitionMaternity Housing Coalition & Option Line

The Maternity Housing Coalition (MHC) is excited to announce three features available to Heartbeat International affiliates.

1. Announcing our new housing locator tool!

a. This tool is free to all affiliates.
b. An online application is built into the tool. With the application feature, affiliated homes receive an email with a snapshot of the potential client's information including her name, gestation, current location, and if she currently has a safe place to stay.
c. Affiliate homes are matched with a woman based on the intake information entered. When you reach out to connect with this young woman, you are already prepared with the information you need to have a successful and fruitful conversation.

2. Option Line is partnered with MHC!

a. Option Line is available 24/7, including holidays, to assist women applying for maternity housing.

3. Maternity Homes can Forward Calls to Option Line!

a. Maternity home affiliates can forward calls to Option Line after hours as a complementary benefit of affiliation. When your office is closed, even during meetings or events, Option Line is here to assist women attempting to contact your maternity home.
b. Option Line is bilingual! This gives you peace of mind knowing that even Spanish-speaking callers are being served.
c. Click here to learn how to take advantage of this benefit.

Next Step: Click here to register to be added to the housing locator tool today! We aim to create a robust directory of maternity homes where you can list your services so women can be connected and served even faster. With our partnership with Option Line, we will reach even more!


For questions please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Option Line Turns 20!

What happens behind the scenes at Option Line? 

We know that Option Line is ready to answer that call for help (or text, or chat, or email) 24 hours a day, 365 days a year, but have you ever wondered what exactly that looks like? Petra, one of our professional, compassionate consultants walked through how she used The LOVE Approach in a phone call with a nervous father who wanted to know how to convince his girlfriend to get an abortion. While the technology has changed and improved over the last 20 years, the way we love and offer life-affirming help hasn't. 

button how option line supports you

Established in 2003 and celebrating 20 years of life-saving help, Option Line is the only fully staffed, bilingual pro-life contact center in the U.S. Since we first answered the call, we’ve served more than 5 million people who are desperate for answers in an unexpected pregnancy. Option Line makes these critical connections with women at-risk for abortion and in turn connects women to a local pregnancy help organization in their area. We provide calm, reassuring guidance as we introduce the various true options women have available to them.

Our primary goal through Option Line is to encourage and empower those who reach out to us by offering trustworthy guidance through personalized care. We accomplish this goal by communicating directly with over 1,000 men and women each day at our contact center via phone, live chat, texting, and email.

If you're wondering, this video isn't an isolated event at Option Line. Just check out below some responses to post-chat surveys from our contacts. As we celebrate Option Line turning 20 this February, we reflect on the good that comes when we love well those reaching out for help.

"Dalia* was very kind and helped calm some of my nerves about my situation."

"I really needed to know the facts and this is the first person to explain things to me clearly! THANK YOU!!!"

"Athena* was amazing she really helped me see what I need to do and what’s the best option for me."

"Rose* answered everything I wanted to know! I was so scared, but Rose* changed my mind on things!!!"

"Ashley* was lovely to chat to. Helped me to not feel so worried."

"This site is extremely helpful it put my mind at ease and Ana* was such a nice women she answered my questions right away."

"I`ve been on other sites and they charge you for an answer which [Option Line doesn’t] and is very understanding if someone is not used to this or has difficulties/disabilities."

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Option Line On Your Team

Option Line is a valuable asset for every Pregnancy Help Organization, bringing years of experience in pregnancy help to every call, text, chat, or email they answer. Here are some of the many ways that your center can take advantage of the expertise that Option Line provides.

  1. We meet those who contact us where they are - then send them to you. We use the Option Line Center Locator when someone reaches out to us to make sure that they get connected with the closest pregnancy help organization to them. After we answer some basic questions, pray with them, or whatever they need, we make sure they get the face-to-face compassion and support you provide because the best alternative to abortion is another person.
  2. We answer your phones when you can't. Whether your office is empty because of a crisis, a staff meeting, or it's simply after hours, you can set up your calls to forward to Option Line, where your callers will reach a trained consultant who cares about them as much as you do.
  3. We schedule appointments for your clients at your organization. If you use one of a few scheduling systems, you can give Option Line the ability to schedule appointments (at certain times) even if the call, text, chat, or email we take is after hours. Offering that connection to you immediately, makes it more likely a potential client will not only set up an appointment, but will show up to it and find out how you can help.

To find out more about forwarding your calls to Option Line or taking advantage of our appointment scheduling tools, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or by calling us at (866) 260-3763 (extension 1).

What we bring to the team!Hand Out Option Line on Your Team Resume

  • Over 162 total years of hotline experience
  • 24/7 availability
  • Bilingual in English and Spanish
  • Answers over 1,000 calls, chats, emails and texts daily
  • Served over 5 million contacts since 2003
  • Has over 75% show rate for appointments made
  • Over 28 Option Line Consultants working for you
  • Each consultant goes through 29 hours of intensive coursework and training on hotline protocol for connecting with women in need of the support PHCs provide and 40 hours of coached hotline training with a supervisor



Tune in to the Pregnancy Help Podcast for information on how Option Line can help you reach women in need. Topics with pregnancy help experts include:

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The story of the Option Line logo

Option Line is committed to reaching those who are either facing an unplanned pregnancy, think they might be pregnant, or are close to someone who is through our 24/7 pregnancy help contact center.

Established in 2003, Option Line is the only fully staffed, bilingual pro-life contact center in the U.S. Since we first answered the call, we’ve spoken with over 4 million people who are desperate for answers in an unexpected pregnancy.

Option Line makes these critical connections with abortion-vulnerable women and in turn, connects women to a local pregnancy help center in their area. Our primary goal is to encourage and empower those who reach out to us by offering trustworthy guidance through personalized care. We accomplish this goal by communicating directly with over 1,000 men and women each day at our contact center via phone, live chat, texting, and email.

As the parent brand, Heartbeat International seeks to reach pregnant women, rescue them from a scarcity mindset in which abortion is the only option, and renew entire communities; one woman at a time.

Heartbeat International’s mission focus pillars are Reach, Rescue, and Renew. Option Line lives in the REACH pillar. 

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Our Option Line symbol conveys a deep, beautiful story with a litany of messages, beginning with the concept that Option Line is a central hub; both reaching out and gently guiding.

The design of the pattern within the circle spells out “Reach” in Morse code communicating our desire to offer empathetic, compassionate guidance through open and honest communications as we provide the full story and options. The colors convey warmth, hope, and approachability. Everything we are and strive to be to those who call us.

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All our work points to our vision to make abortion unwanted today and unthinkable for future generations. Option Line helps us reach that vision through its mission to reach those who are abortion-vulnerable through a 24/7 contact center.

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Why each call matters

Option Live answers four millionth callFrom the very first call answered, Option Line consultants, caring women trained by Heartbeat International, have been able to speak hope into panicked moments of confusion. Four million calls later, our consultants continue to treat each and every point of contact with a caller with the compassionate care she deserves. To each woman calling in, this is the hardest moment she has ever had to face in her life.

Established in 2003, Option Line is the only fully staffed, bilingual pro-life contact center in the U.S. Since we first answered the call, we’ve reached over 4 million women and men, many who are desperate for answers in an unexpected pregnancy.

Every day, more than 1,100 people reach out to Option Line via phone call, live chat, texting and email for help. The number of women and men Option Line reaches continues to grow. As a result, more lives are rescued from abortion. Every call helps reduce the demand for abortion, making abortion unwanted and eventually unthinkable. 

Each call is a story...

2009 - 1 Million Calls

Even before we had live chat as a way to contact Option Line (chat launched in 2010), we served over 1 million people crying out for help through phone, a website, and email. We answered each call, we helped with any immediate pregnancy need she may have, and we connected her with a local pregnancy help organization. We know that the best alternative to an abortion is another person.

2014 - 2 Millionth Call

In the wee hours of the morning, a call came in to Option Line. On the other end of the phone was a young woman seeking abortion information. She was referred to our affiliated pregnancy help organization in Warren, Ohio that could offer her so much more than abortion and empower her to make positive choices for her future.

2018 - 3 Millionth Call

On a Thursday afternoon, Jennifer contacted Option Line through our live chat feature at OptionLine.org. She told the Option Line consultant that she was 19 years old and realized she was pregnant. Jennifer said she felt caught between what was “right” and what was “easy,” and she simply wanted the whole thing behind her. Our Option Line consultant assured her she was not alone and prayed with her. Our consultant helped to calm her fears and encouraged her to get help at a local pregnancy center near her in Fort Wayne, Indiana.

2020 - 4 Millionth Call

Early on a Monday morning, a seasoned consultant working for Option Line received a chat from a woman in India. Sorting through her concerns, the consultant worked with her to find a pregnancy help organization near her through Heartbeat’s Worldwide Directory of Pregnancy Help. This cry for help shows the global nature of the need for pregnancy help.

Our Work Continues & Expands...

As technology has improved through the years, we have embraced it and so that we can increase the number of people served through Option Line. Notice that the time period is reduced between each millionth call answered!

We continue to find and implement effective technology such as adding Live Chat options to connect and utilizing online advertising. This allows us to reach more women and better serve the movement.

As calls for help continue, we have expanded our services to answer the cries for help for not only women seeking pregnancy help, but also for the Safe Haven Alliance and the Abortion Pill Rescue Network

When women seek pregnancy help, we are equipped to answer their questions and serve them swiftly in real-time.

As our reach expands, people from all over the world are finding Option Line. The fact that we are able to serve a woman in India to help locate a pregnancy help organization in her area from our call center in Ohio is another miracle of technology.

While not everyone is available 24/7/365 to serve those in need, Heartbeat International's Option Line is! And we will continue to serve until abortion is unthinkable.

*Names have been changed within for privacy.

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Option Line Reaches 3 Million Calls! A Praise, A Prayer, An Action


On Thursday afternoon, Feb. 22, 2018, Option Line answered a live chat from “Jennifer,” a 19-year-old in Fort Wayne, Indiana. 

As God would have it, Jennifer is the 3 millionth person to cry out for help since Option Line first answered the call in 2003.

We want to tell you a bit about Jennifer, and invite you to join us in praying for Jennifer, her baby and family in this time of great need. And one more thing: We want to ask you to check your listing on OptionLine.org to make sure we have the latest information, so we can connect women just like Jennifer to life-saving help.

Now, to Jennifer’s story:

Realizing she was pregnant, Jennifer had found Option Line—our 24-7, 365 helpline (1-800-712-HELP and OptionLine.org)—by searching online for help.

Even though it was well into the evening by the time Jennifer reached out, Option Line was ready to help her. In seconds, she was chatting with "Melinda," one of our professionally trained consultants who’s answered over 45,000 cries for help.

Melinda has two goals with each woman she helps: 

First, she prayerfully works to calm the woman’s initial fears, as well as ask and answer any questions she can.

Second, she does everything in her power to encourage that woman to get help at a local pregnancy center.

As they chatted, Jennifer said she felt caught between the “right” thing to do and the “easy” thing to do. She just wanted to get this whole thing behind her.

Melinda prayed, listened, and asked questions to help Jennifer feel empowered to make a decision for life.

Before they ended the chat, Melinda offered to connect Jennifer directly with A Hope Center—a Heartbeat International affiliate—in Fort Wayne. As she so often does, Melinda also offered to pray for Jennifer and reassured her that she’s not alone.

Will you join us in praying for Jennifer this week?

Also, will you check your listing on OptionLine.org? You can just visit the site and enter your zip code to check your information. If anything’s missing or incorrect, please send updates to This email address is being protected from spambots. You need JavaScript enabled to view it..

Helpful Option Line Links:

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5 Ways to Reach More Clients with Option Line

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Want to reach more clients through Option Line?

Well of course you do! Here's 5 quick ways to drive up contacts you receive from Option Line:

  1. Forward your hotline calls to Option Line after hours. Just reply to this email and we'll get this process started with you. Click here to learn how.
  2. Include the Option Line phone number and web address (www.optionline.org) on your website and voicemail.
  3. Register to use our Plus Link scheduling tool.
  4. Evaluate your current hours of operation to see if you may be able to increase availability. Locations with evening/weekend hours, or the ability to work outside of regular business hours by appointment, may receive more referrals from Option Line because their hours are more convenient for our callers.
  5. Check to make sure all your details are current on our website. If they aren't, please reply to this email and we'll update your information right away!

Thank you for all you do to promote life in your community!

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Forwarding Calls to Option Line

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Current affiliates of Heartbeat International can forward calls to Option Line after hours as a complimentary benefit of affiliation.

In order to take advantage of this benefit, just set your call forwarding to 1-800-712-4357. If you don't currently use call forwarding, you'll need to contact your telephone company to get that set up. Be sure to ask your telephone service provider whether setting up an auto-attendant is an option; an auto-attendant makes it possible to direct crisis calls to Option Line, while leaving callers who are not in crisis with the option of leaving a message on your center’s voicemail system.

There is no additional paperwork or permission needed on our end. But, we do ask you to simply call Option Line on our business line (614-802-2808) to let us know when you're ready to start.

We also welcome call forwarding as needed during your regular hours (for example, during staff meetings or if you are short-staffed), but we ask that you call to notify us know when you'll be available again, so we can pass that information on to your clients.

Option Line is available 24/7, including all holidays, so we can take your calls for extended periods of time as well. Once again, we ask that you notify us as to how long you'll be gone, so we can best serve your clients.

We recommend you train all staff (who are on the phones) to turn call forwarding on/off to make sure your calls always get to the right place at the right time.

It is a pleasure to serve you, and as always, This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions.

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4 Years After I Answered Tiffany's 'Tough Call,' She Sent Me This Message

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Tiffany and her son, Jonathen, in 2016.
by Carrie Beliles, International Program Specialist

Last week, I received a Facebook message in the middle of the night. Most Facebook messages in the middle of the night are no big deal, but for me, this specific message was.

Why? Because God knew this message was exactly what I needed to hear at that specific moment.

I needed to wake up, to be shaken out of where I was mentally and reminded of a principle God taught me four years ago.

It is not about me. It is all about Him.

Let’s go back to four years ago, when I found myself the newly appointed executive director of a pregnancy help center in Germany. While I didn’t speak German, the center actually served a unique, English-speaking clientele. Our abortion-vulnerable clients consisted entirely of women connected to the largest U.S. military base outside of the United States.

And, I took on this role by accident. No kidding, by “accident.” Totally under-qualified, I had never worked in the pro-life world. I’d never been trained or even so much as volunteered at a pregnancy center.

I did however, have a background in the fight against human trafficking, where I worked directly with victims, so I understood there are hurting people all over the world who needed to be shown compassion. My only real qualification was God had been teaching me to love others and meet them where they were.

More importantly, I was also hurting. Having just walked through a recent trial in my own life, my marriage had weathered several years as a military wife, complete with constant separations that are part of the job description. Add to that, I was pregnant with my fourth of now five children.

Because of these—what I considered—disqualifying factors, I assumed I wasn’t ready to minister to others. After all, shouldn’t I fix myself first, then move on to help others? That’s how I was thinking, but of course, I was wrong.

Learning to Handle the “Tough Questions”

As the newly installed executive director, my board sent me to the 2012 Heartbeat International Annual Conference in Los Angeles, hopeful that a one-week training would help start me on the right foot.

In a city famous for its movie stars, dreams and miracles, I was slightly overwhelmed with the actual size of the conference. Heartbeat, I learned, is an international organization uniting over 2,000 affiliates working toward a common life-saving goal. Just walking the halls and meeting others who were doing this amazing work all over the world was an inspiration.

Though I was encouraged, I felt out of my league. Every one else at the conference seemed to be a much better director, board member or volunteer than I could hope to be. All week long, I kept thinking they all must know what they are doing. It was a humbling experience, to say the least.

The last day of conference, I attended a session titled “Answering Tough Calls” with Bri Laycock, the director of Heartbeat’s 24-7 pregnancy helpline, Option Line. Having served with Option Line since shortly after its formation in 2003, Bri was confident and it seemed she was able to answer everything thrown her way. She was professional, ready and prepared—everything I felt I wasn’t.

At the end of the workshop, there was a Q-and-A session. An attendee raised her hand and posed a situation she recently faced. I sat back and listened, thinking, “I have no clue what I would do in that situation.”

The client, it turned out, was pregnant in the midst of a marriage that was falling apart due to infidelity. Multiple families were involved, and the baby this woman was carrying would be of a different race from the client’s husband and her other children. There was no hiding the breech of trust.

I was overwhelmed just picturing the scenario. The consensus approach from the class, and from Bri, was, “Keep her on the phone, keep the connection open, and take it one day at a time.” I remember thinking how glad I was to not be dealing with that situation.

Two weeks later. Tiffany called the hotline.

I had just closed up the center, picked up my daughter from kindergarten and was on the autobahn heading home after a long day when the phone rang.

One Day at a Time

Tiffany’s first question was whether we perform abortions and, if so, when could she make the earliest appointment. As I listened, mother-to-mother to someone desperate with fear, I offered to meet up and talk. When someone, like Tiffany, needs to talk, they just need someone to listen. I could do that.

A mother of three young boys, a married family friend had taken advantage of Tiffany while her husband was deployed in the Middle East. Now, she was pregnant. My heart sank as I realized I knew the wife whose husband was the father of Tiffany’s baby.

My thoughts went back to that session at the Heartbeat International Annual Conference. I’d only been back a couple of weeks, so the conversation—and that fleeting sense of relief that, at least I wasn’t dealing with this situation—was still fresh in my mind.

I asked myself, “What would Bri do in this situation? How would she handle this ‘Tough Question?” How on earth could I help to “fix” this?

That’s when Bri’s answer at the workshop crystalized in my mind: Keep her on the phone. Keep the connection open. Take it one day at a time.

As I got to know Tiffany and listened to her story, God began to teach me to take one step at a time, one day at a time. I wasn’t going to “fix” Tiffany’s situation. There was no formula. There were very few words of wisdom I could offer.

I only had the love of Christ, which I have seen and experienced in my own life, and which I could draw upon to share with someone who was hurting, alone and scared. Extending love was all Tiffany needed at that moment. Looking back, I’m sure that, had I tried to impart counseling methods or a fixed scenario, I may have missed an opportunity to actually love her.

The Miracle of Love

This life of love starts right where we are. I didn’t have years of training or relevant experience; it was a core principle that came to light in the “Tough Questions” workshop that set me on course. Stay on the line. Keep the connection open. Take it a day at a time.

Often, we count ourselves out even before we give ourselves the chance to see how God works through us. Whether it’s our perceived gap in our qualifications, preparation or “life-togetherness,” we need to remember that it’s God who works through us, and He’s the one who qualifies the unqualified.

Hitting my Facebook message folder four years after we first met, Tiffany’s note jarred me out of the same thought pattern to which I—and I’m guessing, you—tend to default.

Tiffany is now a homeschooling mother of five young boys. She’s going back to school to pursue a degree in crisis counseling. She reached out to let me know that, because of the way God worked through our relationship, she wants to do the same for others.

What a powerful reminder of the God who supplies our every need “according to His riches in glory in Christ Jesus.” I know He has supplied mine. What a blessing to know He’s done the same for Tiffany.

You can read Tiffany’s story here

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