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The story of the Option Line logo

Option Line is committed to reaching those who are either facing an unplanned pregnancy, think they might be pregnant, or are close to someone who is through our 24/7 pregnancy help contact center.

Established in 2003, Option Line is the only fully staffed, bilingual pro-life contact center in the U.S. Since we first answered the call, we’ve spoken with over 4 million people who are desperate for answers in an unexpected pregnancy.

Option Line makes these critical connections with abortion-vulnerable women and in turn, connects women to a local pregnancy help center in their area. Our primary goal is to encourage and empower those who reach out to us by offering trustworthy guidance through personalized care. We accomplish this goal by communicating directly with over 1,000 men and women each day at our contact center via phone, live chat, texting, and email.

As the parent brand, Heartbeat International seeks to reach pregnant women, rescue them from a scarcity mindset in which abortion is the only option, and renew entire communities; one woman at a time.

Heartbeat International’s mission focus pillars are Reach, Rescue, and Renew. Option Line lives in the REACH pillar. 

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Our Option Line symbol conveys a deep, beautiful story with a litany of messages, beginning with the concept that Option Line is a central hub; both reaching out and gently guiding.

The design of the pattern within the circle spells out “Reach” in Morse code communicating our desire to offer empathetic, compassionate guidance through open and honest communications as we provide the full story and options. The colors convey warmth, hope, and approachability. Everything we are and strive to be to those who call us.

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All our work points to our vision to make abortion unwanted today and unthinkable for future generations. Option Line helps us reach that vision through its mission to reach those who are abortion-vulnerable through a 24/7 contact center.