Tuesday, 24 June 2025 04:16

Tap Into the Full Power of Option Line – You Already Have Access!

Option Line email

As a Heartbeat International affiliate, you have a powerful, life-saving resource working for you around the clock—Option Line®. But are you taking full advantage of all it has to offer?

Option Line® is a 24/7, multilingual pregnancy helpline created by Heartbeat in 2003 to connect women in need to local pregnancy help. Through phone, text, chat, and email, our trained consultants offer compassionate support and direct referrals to life-affirming care in their area. As a bridge from national outreach to local services, Option Line helps women find hope when they need it most.

Each day, Option Line connects thousands of women to the life-affirming help they need, often after your doors have closed for the day. And here’s the best part: if you're a Heartbeat affiliate, you're already part of it.

After-Hours Phone & Chat Coverage

We know many centers struggle to answer the phone after hours. With Option Line, you don’t have to worry about missing a call from a woman in need. Our multilingual team is here 24/7, so she never hears a voicemail when she needs a voice of hope.

If your website is hosted by Extend Web Services, Option Line can also answer live chat messages directly from your site—even while you're sleeping. That’s seamless, professional client care that extends your reach without stretching your staff.

Appointment Scheduling

Here’s a hidden gem many affiliates overlook: real-time appointment scheduling through Option Line.

Imagine a woman reaching out late at night. She’s scared and uncertain. Instead of being told to call back during business hours, we can schedule an appointment for her on your calendar right then and there. That personal connection—without delay—can mean the difference between life and death.

"First - THANK YOU!! We had a client come in a few weeks ago, scheduled by your team, and, after walking with us for a couple of weeks, has chosen life! WOO HOO! I am full of confidence that being able to make an appointment while we were closed made all the difference in this little one's life. Thank you for your partnership!"

Online Exposure That Sends Her Straight to You

Option Line was created with one goal in mind—to be a bridge between a woman in crisis and the life-affirming help available right in her own community. Whether she finds us through a Google search or a late-night chat, our team is here to guide her from that first moment of fear or uncertainty directly to you, her local pregnancy help organization.

Every month, thousands of women search for help on OptionLine.org, and every search is an opportunity to connect her to real, local support. Our listings receive millions of visits annually, all designed to point her toward centers like yours.

That’s why we developed an Option Line campaign to meet these women where they are and help combat Big Abortion's monopoly on the issue. Our goal is simple: reach her and connect her to pregnancy help.

To do this, Heartbeat International launched a Gen Y & Z-focused campaign that connects with women facing unexpected pregnancies. When she sees one of these ads, she’s led directly to Option Line, where we can guide her to your center for the life-affirming care and resources she needs.

As a Heartbeat affiliate, these professionally produced videos are available to you at no cost. We encourage you to share them on your social media channels and embed them on your website. By doing so, you’re not only sharing hope—you’re strengthening the connection between the woman searching for help and the care your organization is ready to provide.

You are the goal. We exist to connect her with your care, your services, and your compassion.

Need to update your contact info or hours? Just let us know—we’ll make real-time updates to ensure she always has the most accurate path to find you.

This Isn’t Just a Referral Line. It’s a Lifeline.

Option Line is here to lift the load and strengthen your outreach:

  • We provide immediate, human responses to women in need.

  • We offer no-cost appointment scheduling to increase follow-through.

  • We make your services visible to women looking for hope.

Don't miss out on these powerful tools already working for you.

If you need to update your listing or want to activate appointment scheduling, contact us at:
This email address is being protected from spambots. You need JavaScript enabled to view it. | (866) 260-3763 ext. 1

Together, we are reaching her in the moment she needs it most—even if that moment comes at 2 a.m.

 

Wednesday, 25 June 2025 16:08

Media

Friday, 01 June 2012 00:00

Heartbeat Trainings

In-Person | Online | In Print

Heartbeat International is committed to providing top-level training to the pregnancy help movement through our printed materials, on-site trainings and conferences, and online academy resources. We believe that all pregnancy help organizations should have access to quality training at all times.

In-Person

Heartbeat International is proud to offer several different in-person experiences for training and support. Our Annual Conference brings over 1,000 pregnancy help people together every spring, and in the summer we host our Pregnancy Help Institute with a variety of track options available for pregnancy help leaders. Our quarterly LOVE Approach Ultrasound Clinic championed a new form of training that connects the technical needs and the spiritual needs for medical professionals working in pregnancy help.

In addition to these excellent opportunities, organizations can schedule an on-site, in-depth consultations on a variety of topics including volunteer training, Board training, strategic planning, and more. Learn more about your options by clicking here!

Online

The Heartbeat International Academy provides life-affirming leaders, staff, and supporters with access to online workshops, forums, and courses on timely pregnancy help topics such as the abortion-minded client and how to identify victims of human trafficking. Between more than 250 live and recorded webinars, work at your pace courses, and private customized courses, there's always something at Heartbeat Academy for your team. In addition, live interactive classes are hosted regularly like ConCERT, our advanced distance learning course to take your staff to the next level in pregnancy help.

In Print

Heartbeat has a library of printed resources available for you to have at your fingertips for building an effective and healthy organization. Whether you are starting from scratch, needing some fundraising ideas, hoping to go medical, or simply training your staff, Board, and volunteers, you'll find the tool you need over at our online store.

Friday, 20 June 2014 00:00

Annual Conference

Recordings from the 2024 Conference can be purchased here

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Plan now to attend our Annual Conference in
Birmingham, AL  |  April 30 - May 2, 2025

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Who Should Attend the Heartbeat International Annual Conference?

Heartbeat’s Annual Conference is designed for ministry leaders, staff, board members, and volunteers of life-affirming pregnancy help centers, medical clinics, maternity homes, and non-profit adoption agencies, as well as professionals in the areas of medicine, counseling, social work, and education.

Our conference offers the most dynamic training to equip ministers and empower ministries worldwide in the pregnancy help community through the largest international Pregnancy Help Conference, this year both in-person and online!

There will be plenty to learn in person with the following trainings available:

  • Unique, Professional Keynote Sessions
  • Distinctive, Full-Day In-Depth Training Sessions
  • Workshop Presentations from Ministry Experts
  • And much more!

In-Person Schedule At-A-Glance

MONDAY
Pre-Conference In-Depth Day Check-In

TUESDAY
In-Depth Day Check-In
In-Depth Day training
Lunch & Keynote
Conference Check-In

WEDNESDAY

Conference Check-In
Exhibit Hall OPEN
Opening Lunch & Keynote
Workshop Session A
Workshop Session B
Dinner & Parade of Nations

THURSDAY
Workshop Session C
Worship & Keynote 

Afternoon Break, Receptions & Prayer Ministry

FRIDAY
Morning Worship & Keynote
Workshop Session D
Lunch & Keynote
Workshop Session E
Workshop Session F
Closing Banquet & Keynote 

Conference Check-in begins:
The Exhibit Hall will open on:
The official Conference begins on:

Virtual Schedule At-A-Glance

WEDNESDAY

Opening Session
Workshop Session 1
Workshop Session 2
Workshop Session 3
Workshop Session 4
Closing Session

THURSDAY
Opening Session
Workshop Session 5
Workshop Session 6
Workshop Session 7
Workshop Session 8
Closing Session

FRIDAY
Opening Session
Workshop Session 9
Workshop Session 10
Workshop Session 11
Workshop Session 12
Closing Session

 

Conference Location

Birmingham Jefferson Convention Complex (BJCC)
2101 Richard Arrington Jr Blvd N,
Birmingham, AL 35203

Hotel Information (Group code will be in your Conference Registration Confirmation)

PHI Logo

Not Your Typical Ministry. Not Your Typical Training.

 

The Pregnancy Help Institute has provided thousands of pregnancy help leaders with professional training.
Over time, this training has added key elements vital to the pregnancy help movement as services expand. 

This year is no different.

Dates

Register by July 18, 2025.

The Pregnancy Help Institute dives deep into core topics that are useful in the pregnancy help movement and life. Organized under four intensive tracks (New Director, Development, Messaging & Media, and Leadership), the Pregnancy Help Institute integrates executive-level instruction in a small-group environment, where you'll have the unparalleled opportunity to process information and strategies with experts and fellow front-line pregnancy help leaders. (Looking for ultrasound training? Click here!)

 

 

 

 

 

 

 

◈ Pro tip: Need help communicating the value of this training to your board? Click here for an email template that highlights why investing in this opportunity matters for your organization and the women you serve.▼

 

Subject Line: A Strategic Investment for Today and the Future of Our Organization

Dear Board Members,

As we continue to grow and serve more women and families in our community, I want to share with you a training opportunity that I believe is essential to our ongoing strength and success: Pregnancy Help Institute, hosted by Heartbeat International, this July.

This is not a typical conference. It’s an intensive, small-group training designed specifically for leaders and team members in the pregnancy help movement. With four focused tracks—New Director, Development, Messaging and Media, and Leadership—Pregnancy Help Institute provides deeply relevant tools for our team members at every stage of ministry leadership.

The training is executive-level, yet priced for ministries like ours ($999 for affiliates and just $1,134 for non-affiliates). It includes practical, biblically grounded instruction on strategic planning, development, media communication, board governance, team building, and more. Every session is aimed at strengthening the health and effectiveness of our organization as a whole.

Why this matters:

  • Our staff will grow in leadership and confidence

  • We’ll sharpen our fundraising and communication efforts

  • We’ll be better equipped to serve our clients and reach our community

  • We’ll build a healthier, more sustainable ministry for the future

This is a one-week investment that brings lasting returns—not just to one team member, but for our whole organization. I respectfully ask that you consider supporting this training opportunity and investing in the future leadership of our ministry.

Early-bird pricing ends June 21, and final registration is July 18. I’d love to discuss who might benefit most from attending this year.

Thank you for your continued support, prayer, and commitment to building a life-affirming legacy together.

In His service,

 

 

 

 

 

 

 

New Director Icon     Development Icon     Messaging Media Training Icon     Leadership icon

Early-bird pricing ends June 21! 

Register now


Pricing

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The New Director Track - for Directors with less than 3 years of experience

"I cannot imagine a more fitting training to kick off this new position. I left challenged, inspired, feeling connected to others in the movement. I am humbled and blessed."

NewDirectorIf you have less than three years of experience in directing a life-affirming pregnancy center, medical clinic, maternity home, or nonprofit adoption agency, the New Director training is perfect for you. When you combine the wisdom gained from this training with your calling from the Lord, you are truly prepared to navigate effectively, avoid pitfalls, and increase your effectiveness as a leader. Facilitated by Heartbeat International staff with years of experience in pregnancy help leadership, you'll be in good hands.

Designed for Directors with less than 3 years of experience leading a pregnancy help organization.

Topics include:

  • Keys to a Healthy Organization
  • Strategic Planning
  • Board Governance
  • Volunteer Recruitment, Retention, & Training
  • Core Client Programs
  • Development — Raising Friends and Funds
  • Staff Growth & Development
  • Energizing Tips to Maintain Focus

Register now

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The Development Track - for Fundraisers

"I am new to this field and have come away feeling equipped to make suggestions and push back on old systems and events that are less effective. I am excited to foster relationships with our supporters and to see where these relationships take us."

Advancing development through a more robust understanding of the nature and ministry of development is at the heart of this track. Anyone with responsibility for donor development or a part of the development plan will benefit from this advanced training. Seasoned pregnancy help leader Lisa Stueckemann will provide a comprehensive view of healthy development planning, follow-through, and steps for funding your mighty mission.

Designed for those whose role includes donor development within a pregnancy help organization.

Fundraiser

Topics include:

  • Biblical Foundations for Fundraising
  • Setting Goals and Targets
  • Funding Your Mission - Starting and Building
  • Creating & Maintaining Monthly Support
  • Developing Church Relationships
  • Building Major Gift Relationships
  • Writing Effective Grants
  • Communicating with Financial Partners
  • Creating Effective Direct Appeals
  • Creating Fundraising Events

Register now

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The Messaging & Media Track - for Leaders

Watch a special video by Jor-El Godsey, President, and Andrea Trudden, Vice-President of Communications and Marketing

The Pregnancy Help Institute's Messaging and Media Training will take you on a transformative journey! Join us in empowering your team to navigate media interactions with finesse, foster positive relationships with reporters, and uphold ethical standards, ensuring your message resonates authentically with the world.

In this track, we will delve into media landscapes as they relate to pregnancy help, empowering staff with a deeper understanding of various media types and trends. Through interactive sessions, we will unpack the impact of effective communication on public perception, while equipping participants with practical tools to create compelling messaging tailored to diverse audiences and platforms. We will also prioritize personal development by providing public speaking tips, immersive mock interviews, and on-camera practice to bolster confidence. Sessions will include media protocols, interview techniques, relationship building, crisis communication, and continuous improvement. Designed for leaders who want to refine their interview skills.

media training 2

Designed for leaders within a pregnancy help organization.

Topics include:

  • Media protocols
  • Interview techniques
  • Crisis communications
  • Mock interviews

Register now

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The Leadership Track - for Seasoned Leaders

"The leadership track went beyond expectations. For the first time in a long time, I was challenged in the area of strategic thinking, and I learned a lot that I will carry with me through life as a ministry leader, mother, and wife."

Created for seasoned leaders, the Leadership track contains concepts developed by Built to Lead, an executive coaching program that has trained CEOs, presidents, and ministry leaders nationwide. Here, you will learn proven techniques on how to lead effectively both at work and in your personal life and practice those methods throughout the week. Alumni are welcome to return for this track at any point for more training and refreshment!

Designed for seasoned leaders who want to invest in their ministry through leadership development.

Leadership

Topics include:

  • Personal Leadership Development
  • Goal Setting
  • Team Building
  • Leadership Growth (Leading Leaders)

Register now

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All Training Tracks will have prerequisite work that must be completed before attending the Pregnancy Help Institute. The list of prerequisites will be included in your registration confirmation.

 

Hotel & Other Helpful Information

Please remember your registration does not include your hotel accommodations. The hotel options listed below are in an area that may be convenient for you.

Within walking distance of the LAUC training facilities:

Within a very short driving distance:

Training Schedule

  • Monday, July 21, 2025: Registration and Opening Program starts with a welcome, opening orientation and dinner at 5:00 p.m. at the training facility in Columbus, Ohio.  
  • Tuesday – Thursday, July 22 through July 24 will include all day sessions (typically 8:30 a.m. to 5:00 p.m.)
  • Friday, July 25, 2025: Plan to depart from Columbus no earlier than 2:30 p.m.

Meals

Meals included with registration:
Dinner Monday, Lunch Tuesday – Friday.  AM & PM breaks throughout the week. Grab breakfast and coffee at your hotel in the morning.

Cancellation Policy

By Registrant:

Refunds may be issued until 12 a.m. EDT (midnight) June 17, 2025. A 50% refund is available from 12:01 a.m. EDT June 18, 2025, to July 9, 2025, 12:00 midnight EDT. No refunds will be issued past 12:01 a.m. EDT July 10, 2025. Method of refund may require transaction fees. All refund requests must be submitted in writing to This email address is being protected from spambots. You need JavaScript enabled to view it..


5 reasons you need to come to Pregnancy Help Institute

  1. It’s corporate training at a non-profit cost.
    Businesses nationwide use Built to Lead to train CEOs, Presidents, and Boards in Leadership Training. We have partnered with these executive coaches to bring you business training at a price you can afford.
  2. It’s far more dynamic and personal than a conference.
    Conferences, specifically the big annual ones, are incredible. There are so many people to meet and so much to learn, but sometimes you need more personalized in-depth training. Pregnancy Help Institute is intentionally sized for an intimate learning environment. Pregnancy Help Institute provides individual interaction and personal feedback to help you grow in your role and increase your effectiveness.
  3. It’s vital to invest in yourself.
    "We must all learn to lead ourselves with excellence before we can lead a team towards excellence. In other words, we believe that excellence achieved individually will spread organizationally." - Built to Lead’s Belief
  4. A burst of training can take you a long way. 
    One week can literally revolutionize your personal leadership as well as grow your knowledge and understanding. Working with trainers and fellow participants over an extended time yields an exponential return on your investment of time.
  5. The relationships you build will be powerful.
    There's nothing more powerful than realizing you're not alone, and at Pregnancy Help Institute, you are surrounded by people not only who share your values, but also are close to you on the same journey.

Pregnancy Help Institute training qualifies for the Life Affirming Specialist (LAS) designation.

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ConsultationTitle

Tailored Solutions for Pregnancy Help Organizations

foundational trainings     button pricing     button concierge consultations

 

Heartbeat training and consultations support the uniqueness of your organization as you equip staff, board, and volunteers to carry out your mission with excellence. Heartbeat’s personalized consultations provide unique training solutions that elevate your organization to new heights. Whether through a one-day, multi-day, or customized Concierge Consultation, we help you move forward with confidence.

At the core of our consulting services, we’re proud to offer Heartbeat foundational training that equips your team for success:

Gov Essentials① Governing Essentials -  This practical training gives new and experienced Board Members the tools, insight, and confidence to lead effectively. Shining light on core governance responsibilities helps boards at any stage grow and strengthen their roles with the executive director, staff, community, and each other.

Offered as a one-day onsite experience or two engaging virtual sessions, the training is led by a Heartbeat expert and tailored to your organization. Topics include mission and vision alignment, legal and financial duties, planning, policy, evaluation, board development, fundraising, and more. All content is based on Heartbeat’s Governing Essentials Board Manual , ensuring a comprehensive and practical foundation for effective governance.

▶ On-site consultations are available on weekdays and Saturdays, usually beginning at 9 AM and ending by 4 PM. We ask that all Board Members and the Executive Director be present. 

▶ Virtual consultations consist of two three-hour sessions held via Zoom, ideally scheduled on consecutive days to maintain continuity. Sessions can be booked on weekdays, weeknights, or Saturdays. Your team may choose to gather in one place or remotely from individual locations to meet with your virtual consultant. To ensure a productive and engaging experience, we ask that all Board Members and the Executive Director attend both sessions, be on camera, and contribute to group discussions.

 **Please note that for both onsite and virtual Governing Essentials consultations, every participant will need their own Governing Essentials manual, which is approximately $35 each for affiliates.

 

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② Strategic Planning - Prepare your organization for the future with a 1½-day consultation that helps answer a powerful question: What should your organization accomplish one to three years from now—and what must happen to make your vision a reality?

Step back, reflect, identify challenges, optimize opportunities, and dream big as a Heartbeat consultant guides your Board and Executive Director in discerning clear, actionable steps for growth and long-term sustainability that will foster missional alignment, strengthen teamwork, and provide a compelling roadmap you can share with your community, partners, and potential donors to help them understand your goals and get excited about supporting your mission!

 

LA Icon③ The L.O.V.E. Approach - This one-day, on-site training led by a Heartbeat expert equips staff and volunteers to compassionately engage clients with confidence. Through personal, hands-on instruction, participants learn the core principles of service in a life-affirming organization and have the opportunity to address their own questions and concerns so that they feel more confident going into their initial client interviews, whether on the phone or in the office. This training is based on The L.O.V.E. Approach , the well-loved and proven program developed by Peggy Hartshorn, Ph.D.

*
This training qualifies for the Life-Affirming Specialist (LAS) Designation

**Please note that for The L.O.V.E. Approach Consultation, every participant will need their own L.O.V.E. Approach training manual, which is approximately $35 each for affiliates.

 

Pricing for Heartbeat’s Governing Essentials, Strategic Planning, and L.O.V.E. Approach

For both onsite and virtual consultations, the consultation fee is $1,000.00 per day for affiliates/$1,200.00 per day for non-affiliates. For the 1½ day Strategic Planning training, the fee is $1,500 for affiliates/$1,700 for non-affiliates. The consultation fee is due prior to the training. 

For onsite consultations, the organization is also responsible for all expenses related to your consultant’s travel, stay, and meals. 

We ask for a 6–8-week lead time to schedule, along with an initial exploratory conversation by phone with Kathy Jerman, Director of Affiliate Services, or Sara Dominguez, Affiliate Services Specialist. Training can be scheduled by request at This email address is being protected from spambots. You need JavaScript enabled to view it. or by contacting Christine Grimmett at 614-885-7577.

Concierge ConsultationTitle

Through Concierge Consulting, Heartbeat offers a variety of expert guidance from our talented consulting team focusing on organizational & leadership development, creating a healthy team culture, conflict resolution, sexual wellness, fundraising, donor development and more! The great thing about Concierge Consulting is that it is fully customizable to fit YOUR specific needs! Whether you need a one-time strategy session, ongoing mentorship, or a deep dive into a specific subject, our team of experienced consultants is here to help you thrive! 

Heartbeat partners with you to develop a personalized support strategy specifically designed for your team that advances your mission. Pricing will be based on your individual consultation. To learn more about how Concierge Consulting can serve your organization, please email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (888) 550-7577 for more information.

Friday, 01 June 2012 00:00

Become a Life-Affirming Specialist

lasad

Heartbeat International has developed a professional designation for those working in Life-Affirming Ministries. Having the Life-Affirming Specialist (LAS) designation will provide you with credibility when working with clients. Its purpose is to show that you have studied and are aware of the latest research and findings surrounding life affirming information and training.

A Life Affirming Specialist (LAS) has up-to-date training on information surrounding pregnancy, abortion, abortion recovery, client programs, sexual integrity and other related life affirming issues.

You can receive and maintain your LAS designation through the application process, signing the LAS agreement, and fulfilling the on-going continuing education requirements.

What is a Life-Affirming Specialist?

LAS is a professional designation developed specifically for those serving faithfully in the pregnancy help movement. The LAS designation indicates that the holder has participated in on-going training on the latest information surrounding pregnancy, abortion, abortion recovery, client programs, sexual integrity and related, life-affirming issues.

Why should I want the LAS designation?

The LAS designation behind your name provides you with professional credibility when working with clients. The designation shows that you have studied and are aware of the latest research and findings surrounding life-affirming information and training.   Example: Sarah Smith, LAS

Professional Designation

Heartbeat International has developed this professional designation for people working in life-affirming ministries.

Those eligible must have completed the requirements as stated by Heartbeat International.

Life-Affirming Specialist Requirements:

  1. Person has received HB training: L.O.V.E. Approach, all chapters or attended the New Directors track at Pregnancy Help Institute –OR–If person has not had L.O.V.E. Approach training or attended the New Directors track but can provide proof of training from a ministry that abides by the Commitment of Care and Competence the first requirement has been met.
  2. Person has two years of consistent experience in a Life-Affirming Ministry: Pregnancy Resource Center, Medical Clinic, Maternity Home, Abortion Recovery, and/or Adoption Agency.
  3. Person attended the Annual Heartbeat International Conference (14 hours minimum) or future qualified Heartbeat International conference or training. 14 conference hours may come from: Seven hours of key notes, seven hours of workshops and/or seven hours of an in-depth day training. Person has received Heartbeat training: L.O.V.E. Approach training and all chapters completed or completed the New Directors track at Pregnancy Help Institute.
  4. Must receive a minimum of 14 hours qualified Heartbeat International training every two years to maintain LAS Designation available online .

Designation Fee

The initial $99.00 fee is paid upon application.  A Designation Certificate of Completion is mailed to those who meet the qualifications. The bi-annual membership remains in effect for two years from the original date of earned designation. The bi-annual renewal fee is $99.00.

 Apply to become a Life Affirming Specialist today or renew your Life Affirming Specialist designation now!

For more information, please email This email address is being protected from spambots. You need JavaScript enabled to view it.

Friday, 01 June 2012 22:36

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