As a Heartbeat International affiliate, you have a powerful, life-saving resource working for you around the clock—Option Line®. But are you taking full advantage of all it has to offer?

Option Line® is a 24/7, multilingual pregnancy helpline created by Heartbeat in 2003 to connect women in need to local pregnancy help. Through phone, text, chat, and email, our trained consultants offer compassionate support and direct referrals to life-affirming care in their area. As a bridge from national outreach to local services, Option Line helps women find hope when they need it most.

Each day, Option Line connects thousands of women to the life-affirming help they need, often after your doors have closed for the day. And here’s the best part: if you're a Heartbeat affiliate, you're already part of it.

After-Hours Phone & Chat Coverage

We know many centers struggle to answer the phone after hours. With Option Line, you don’t have to worry about missing a call from a woman in need. Our multilingual team is here 24/7, so she never hears a voicemail when she needs a voice of hope.

If your website is hosted by Extend Web Services, Option Line can also answer live chat messages directly from your site—even while you're sleeping. That’s seamless, professional client care that extends your reach without stretching your staff.

Appointment Scheduling

Here’s a hidden gem many affiliates overlook: real-time appointment scheduling through Option Line.

Imagine a woman reaching out late at night. She’s scared and uncertain. Instead of being told to call back during business hours, we can schedule an appointment for her on your calendar right then and there. That personal connection—without delay—can mean the difference between life and death.

"First - THANK YOU!! We had a client come in a few weeks ago, scheduled by your team, and, after walking with us for a couple of weeks, has chosen life! WOO HOO! I am full of confidence that being able to make an appointment while we were closed made all the difference in this little one's life. Thank you for your partnership!"

Online Exposure That Sends Her Straight to You

Option Line was created with one goal in mind—to be a bridge between a woman in crisis and the life-affirming help available right in her own community. Whether she finds us through a Google search or a late-night chat, our team is here to guide her from that first moment of fear or uncertainty directly to you, her local pregnancy help organization.

Every month, thousands of women search for help on OptionLine.org, and every search is an opportunity to connect her to real, local support. Our listings receive millions of visits annually, all designed to point her toward centers like yours.

That’s why we developed an Option Line campaign to meet these women where they are and help combat Big Abortion's monopoly on the issue. Our goal is simple: reach her and connect her to pregnancy help.

To do this, Heartbeat International launched a Gen Y & Z-focused campaign that connects with women facing unexpected pregnancies. When she sees one of these ads, she’s led directly to Option Line, where we can guide her to your center for the life-affirming care and resources she needs.

As a Heartbeat affiliate, these professionally produced videos are available to you at no cost. We encourage you to share them on your social media channels and embed them on your website. By doing so, you’re not only sharing hope—you’re strengthening the connection between the woman searching for help and the care your organization is ready to provide.

You are the goal. We exist to connect her with your care, your services, and your compassion.

Need to update your contact info or hours? Just let us know—we’ll make real-time updates to ensure she always has the most accurate path to find you.

This Isn’t Just a Referral Line. It’s a Lifeline.

Option Line is here to lift the load and strengthen your outreach:

• We provide immediate, human responses to women in need.
  
  
• We offer no-cost appointment scheduling to increase follow-through.
  
  
• We make your services visible to women looking for hope.
  
  

Don't miss out on these powerful tools already working for you.

If you need to update your listing or want to activate appointment scheduling, contact us at:
This email address is being protected from spambots. You need JavaScript enabled to view it. | (866) 260-3763 ext. 1

Together, we are reaching her in the moment she needs it most—even if that moment comes at 2 a.m.