Life Launch Grant Assessment

Heartbeat International's Pregnancy Help Center Life Launch Grant is designed to inspire a new season of pregnancy help center start-ups by supporting individuals opening brand new centers in areas primed for more life-saving outreach. The grant is created to help start-ups open their doors and advance pregnancy help to new communities throughout the United States. Following a matching grant format, grant recipients would receive $30,000 in resources and funds upon raising $30,000 in funds.

This initial qualification assessment will help to identify if you qualify as a start-up pregnancy help center in an underserved community. Please note that if you answer "no" to any of these questions, it does not mean that you are automatically disqualified from the program. For questions related to the program, please contact the Grant Program Specialist, Sara Littlefield, at This email address is being protected from spambots. You need JavaScript enabled to view it..

After submitting your assessment, you will receive a follow up response concerning your submitted assessment informing you of any potential next steps within 2 weeks. Should you be invited to apply for the Life Launch grant, the application window will be open September 1 - October 31. For questions related to the program, please contact the Grant Program Specialist, Sara Littlefield, at This email address is being protected from spambots. You need JavaScript enabled to view it..

As Heartbeat Grows, We Adapt and Celebrate!

IMG 4699In the last few years, Heartbeat has seen some amazing growth! Our affiliate network has been constantly expanding, and with the addition of the Abortion Pill Rescue Network, Next Level CMS, grant programs like Life Launch, and other exciting programs and resources introduced in the last few years, our staff have been working harder than ever to make sure you have all the tools you need to serve the women in your community.

With all of the excitement, Heartbeat’s team has had to adapt to new ways of working together, and that’s why we’re proud to announce that Betty McDowell, who has worked on the Ministry Services team for over 15 years, will be joining Cindi Boston as a Vice President at Heartbeat International.

Betty’s new title is Vice President of Ministry Services, and Cindi will continue to serve with the title, Vice President of Mission Advancement.

"Betty and I have worked together in pregnancy help ministry since 1983, and she has been a wise counselor to me (on matters both professional and personal!) for over 30 years,” says Peggy Hartshorn, Ph.D., Chairman of the Board of Heartbeat International, “So, I can confirm that she brings both a broad and deep level of knowledge, experience, creativity, passion, and wisdom to her position. Plus, her leadership is informed by her love of Christ and a focus on relationship. I can't think of a better combination! I am thrilled that Betty has accepted an even greater responsibility for Heartbeat's services to YOU, our affiliates, as Vice President of Ministry Services.”

Betty will continue to lead and serve the Ministry Services team, as members of the team take new titles as well. Dawn Lunsford, who will continue to make online learning available to the pregnancy help movement, takes the title of Director of Academy, and Christa Brown, who will continue to lead the Abortion Pill Rescue Network and work with those seeking to add medical services to their organizations, takes the title Director of Medical Impact.

Betty isn’t alone joining the Executive team. Director of Operations, Tony Gruber is also stepping into the executive team as Controller, and Danielle White, Esq. takes the title of Heartbeat General Counsel.

While not much changes for you, our affiliates (you’ll still be working with the same people for the same reasons!), we hope you’ll celebrate with us as we grow and adapt.

New Grant Opportunity for Pregnancy Centers

We have been working with our friends at the Charlotte Lozier Institute to identify public funds in various categories that pregnancy help organizations may be able to access according to their circumstances and needs. We are excited to announce that the Funding Opportunity Announcement (FOA) for HHS's general Sexual Risk Avoidance Education (SRAE) grant was just released.

What you need to know

Both pro-life and pro-­abortion organizations have been recipients of Title V SRAE funding, either directly or through sub-­‐contracts/sub-­‐grants, as have churches and religious ministries. Unlike Title X, Title V SRAE does not require a grantee to prescribe or refer for contraception.

Please note: this is NOT Title V funding. It is a third grant program offered to a wider audience than the Title V Competitive Grant. This grant is open to states, localities, school districts, etc., making it more competitive than Title V. While they anticipate awarding only 20 grants, the amounts are substantial, with a floor of $600,000 per project period (36 months in this case) and a ceiling of $900,000.

Requirements for Title V SRAE grantees are detailed in the announcement calling for applications, known as a “Funding Opportunity Announcement” (FOA).

The Charlotte Lozier Institute has provided a Fact Sheet published by the Family and Youth Services Bureau of HHS to help you along the way.

Interested pregnancy centers need to locate their own grant writer. The due date is July 1, 2019.   

10 Ideas on Creating an Organization Built to Last

by Mary Peterson, Heartbeat Housing SpecialistFoundation

When studying organizational development, you learn that the shift between stages is a very challenging season. Moving from founding and early decision making into a stage of sustaining and stability demands different skills and leadership strategies. Below are a few thoughts on things you can do to help ease that transition.

  1. Get things written down. 
    Capture big decisions on paper—board policies, staff approaches, programmatic structures. Even if it is as simple as having a place to capture notes, when it is time to draft something like a board orientation or staff handbook, starting with a bunch of notes is a much easier starting place than a blank sheet of paper.  
  2. Create systems. 
    You may know how to generate payroll or the staffing schedule or handle an intake interview. But, often that is all "in your head." Think of forms, checklists, habits, communication tools, and things like them as ways to build a training program that can transfer knowledge and responsibility to other people.
  3. Take time for the big picture. 
    Trainings, retreats, and other opportunities allow you to step back from the day-to-day tasks and think about your work in a new way. It also gives you an opportunity to re-engerize during challenging seasons.
  4. Make room for planning work. 
    When it feels like you are just putting out fires all the time, taking time to think about the long-term can feel like a huge burden. But, having segments of time to think deeply allows you do infrastructure building work and create strong foundations.
  5. Invest in staff. 
    Cross-train your staff. Send staff to trainings. Take time for supervision meetings. Delegate to them. By developing leadership in your staff members, you help secure the stability of the organization and can spark an impact that reaches far beyond your organization.
  6. Put some money into savings.
    During difficult seasons, having a small savings account might be necessary to weather the storm. Make a habit of saving, even if it is a small amount.
  7. Stay nimble. 
    Predictability, structures, and plans are great for sustainability. But, change happens all the time—staff members change, laws change, financial realities change. Create an organizational culture that doesn't panic when it has to adapt.
  8. Build traditions and tell your story. 
    Organizations can create a rich identity by taking time to celebrate key moments via traditions. Create opportunities to reflect on organizational experiences and memories.
  9. Talk and pray about the future. 
    The future includes the staff who will follow, programs that will change, and volunteers and donors who will be called to the work. Set a tone and expectation that a bright future exists that involves new people and new ideas.
  10. Build an organizational identity that isn't dependent on one person. 
    Anchor people to the mission of the organization, not to a charismatic personality. Having key supporters in relationship with multiple people eases the burden on the leader and maintains continuity when transitions happen.

When One Size Doesn't Actually Fit All

by Jor-El Godsey, Heartbeat International Presidentone size fits all

There are very few instances where the label for clothing “one size fits all” is really true. This is because, for people both “size” and “fit” can vary widely amongst the “all!”

The same is true for organizations populated by people serving communities that both have diversity within, but are also different from other communities. An organization is best when it is more like an organism – able to adapt in such a way so as to leverage its greatest strengths in the best way to meet the mission amidst the unique needs of those it serves.

Pregnancy help can take many forms, or methods – from one time visits to extended care to full-on housing – all for our life-affirming mission. Similarly, at the heart of Heartbeat International is our mission to advance pregnancy help. Sometimes, that’s been a hand-in-hand effort actively consulting a steering committee through key milestones toward a fully functioning service location. Many other times, that journey has been guided only through various written materials serving as building blocks toward that same end.

The idea of Built by Design, a manual released in 2017, was to put those two concepts together into a multi-layered resource able to go far beyond the physical limitations of Heartbeat team members.

At Heartbeat International, our approach to pregnancy help is intentionally grassroots. Heartbeat was called into existence by local pregnancy centers and medical clinics when it formed in 1971. Today, maternity homes, medical clinics, adoption agencies and pregnancy resource centers are responding to a local need. What works in New York, New York, won't be the same as what works in Inskip, California – and it's more than just a difference of urban or rural. It's the local culture, the political climate, the fundraising sources. 

Those kinds of differences affect everything in a local organization from a name for your center that will communicate a safe place for clients (as well as a worthwhile investment for donors) to the way you recruit volunteers. An organization can sometimes find a way to partner with schools teaching sexual integrity, and build a positive reputation with students who may need them in the future. Or an organization might be called to locate next door to an abortion clinic where a woman will see the pregnancy center in her scariest moments and walk a few more steps for a safer place.

Whatever a pregnancy help organization might be called to do locally, Heartbeat is ready to help. That's why our resources, conferences, and trainings draw from an experienced – and varied – team. And when a Heartbeat team member can't be there every step of the way for a new organization, the resources we've developed can.

In that way, Built by Design, a start-from-scratch guide to starting a pregnancy help organization, seeks to fulfill the key elements of Habakkuk 2:2 (NASB), “Then the LORD answered me and said, 'Record the vision and inscribe it on tablets, That the one who reads it may run.'”  The vision for Heartbeat is to see more pregnancy help organizations and locations reach more of those in need. We “inscribed” that vision in the form of the various elements and how-to’s in order that those who read it, may run with their own vision of pregnancy help in their community!

This guide doesn’t so much condense the wisdom of all the other Heartbeat resources, as much as it connects them together to serve those with vision for life-affirming work in a God-honoring way. That's why, in addition to making it available alone, Built by Design is the key part to our Pregnancy Help Starter Kit, which includes written resources on everything from volunteer training to fundraising, strong leadership to legal considerations. 

The Psalmist (95:1, NASB) describes himself as a “pen in the hand of a ready writer.” Our prayer for this field guide is that it would be found by “ready writers” being used by God to create new opportunities to bring life-affirming ministry to life.

Because one size does not fit all. YOUR community needs YOU, and Heartbeat is here to help.

Dear Board Member . . .

At the end of Pregnancy Help Institute, we invite our attendees to write a letter to the Board of a pregnancy center who might be trying to decide whether to send staff for training or not. Every year, we are inspired by their reactions to working with other like-minded individuals as they sharpen their skills to continue serving on the front lines of pregnancy help. Here's what a few of our 2017 Pregnancy Help Institute graduates had to say.

 

Dear Board Member,newdirector

If you are looking for one single thing that you can do to grow the ministry that you are a part of, please consider sending your director to Pregnancy Help Institute. I know when the budget is tight it is hard to spend money and allow your director to be out of the office. But it is worth every penny. Equipping your director to do his/her job better is a huge part of Pregnancy Help Institute, but the encouragement they will find there, you cannot put a price tag on.

Sincerely,
2017 Pregnancy Help Institute Graduate
New Director Track

 

Dear Board Member,preganant woman ultrasound

If you are considering sending your medical staff for ultrasound training at Pregnancy Help Institute, please do it! It will equip your staff to not only learn/be able to perform basic ultrasound exams, but to give that mother a chance to view LIFE! Not only will they learn the skill of ultrasound, but they will also be encouraged spiritually to effectively help a mother see her unborn. Your staff will leave blessed when they go in, and blessed when they leave (Deuteronomy 28:6).

Sincerely,
2017 Pregnancy Help Institute Graduate
Ultrasound Training Track

 

Dear Board Member,Grow

What I have discovered is how important it is to take some time away to refresh and rediscover our purpose and energize our soul for the work we do. Being a part of the Pregnancy Help Institute training in development has helped me not only affirm much of what I have been focused on, but also to discover new ways to take our ministry to the next level. Development involves everyone on the team, and I have taken away so many ideas that I can present to our team to help us be the best we can be.

This week, I have been challenged, affirmed, and inspired to take what we do for God to the next level. I can take my skill set and use it for so much good. I have met amazing people who I will keep in touch with and bounce new ideas off of. It is so important to value the resources we have through Heartbeat International and to allow your team to participate so that they are more equipped to serve women and their families and affect generations to come and most importantly, be able to put on the armor of God to do the work we have been called to do. It’s an investment for God.

Sincerely,
2017 Pregnancy Help Institute Graduate
Development Track

 

Dear Board Member,Leadership

The investment for the heartbeat International training is not only faith-filled, but full of amazing information that can and will be incorporated into our plans for the home. I firmly believe this is something new members, as we add them to our team, need to attend. Not only has it been an amazing and information-filled week, but it has renewed my fire and excitement for our ministry.

Thank you,
2017 Pregnancy Help Institute Graduate
Leadership Track

Great-Hearted Leadership

by Mary Peterson, LAS, Heartbeat Housing Specialist featuring Susan Barrett and Peggy Forrest

Sue Barrett Peggy Forrest

Years ago, I was introduced to the word magnanimous. It’s a mouthful and hard to spell! But, it is used to describe great-hearted individuals–people of courage, insight, conviction, action.

It came to mind when I thought about two leaders in the pregnancy help community, both with vibrant maternity housing programs, who have recently filed lawsuits against governmental bodies.

Susan Barrett, Executive Director of Aid for Women in Chicago, IL, currently has an injunction against the implementation of SB 1564, requiring all medical providers in the state to refer for abortions and counsel clients as to the "benefits" of abortion. “The law would not allow us to continue our mission,” she stated directly. “There was no escaping. If we were going to be forced to comply, why not fight it?”

Peggy Forrest was in a similar position. As Executive Director of Our Lady’s Inn, she recently filed a lawsuit against the so-called “Abortion Sanctuary City” code (St. Louis Ordinance 70459). The ordinance prohibits any organization, church or business from hiring or firing employees on the bases of what the code refers to as, “reproductive health decisions or pregnancy status.” Forrest passionately noted, “With such infringement upon our rights as citizens of the United States and of the state of Missouri, it left us absolutely no choice but to stand up and fight, or pack up and move out of the city of St. Louis. And moving is not a viable option.”

I asked these leaders to talk about overcoming the fear related to filing a lawsuit. Forrest noted that her staff is fully supportive of the action, “we have each other’s backs and know that the Lord is on our side, so we are not afraid.” Barrett echoed the sentiment, “We are not fearful. We put a lot of thought into it and our faith compels us to be strong.”

However, both noted the importance of a network of peers in maintaining strength in the fight. “I surround myself with a group of people who share the same values and are also very strong leaders,” Barrett noted. “It is much easier when people are doing it together.” Forrest suggested something similar, “If your mission is in jeopardy, find someone to stand with you. There is strength and power in numbers.”

Various laws and codes that further push an abortion agenda have been popping up in various parts of the country. The pro-life movement and maternity housing community are grateful for these two leaders, and others like them, who have chosen magnanimous leadership. May their witness of great-heartedness encourage all of us to do the same when needed!

For more info about these two programs or their strong leaders, please visit their websites:

Aid for Women
Our Lady’s Inn

 

Serving a Diverse Population

by Kim Warburton, Executive Director, PRC of Metro Richmondwomen

The Pregnancy Resource Center of Metro Richmond (PRC) serves from 13 to 15 different known ethnic groups. Since it is our goal to serve with excellence, it has been important to understand the cultural barriers and ways to overcome them so that we can reach more women who are at risk for abortion. We are blessed to have the International Mission Board just a few miles from the PRC and grateful that some of the missionaries have shared nuggets with us on some nuances that will help us.

As pregnancy help centers, we are On a Mission from God with rich opportunities to reach out in love to those who are seeking God and reaching out for Him as they struggle with life decisions in the face of an unexpected pregnancy.

As a child, I remember praying for missionaries throughout the world. I loved hearing their stories about the different people groups they served. What impressed me most was their love for the people and the joy in their hearts as they shared about how God was working in those nations.

Growing up most of my friends and neighbors had lived in the community for so many generations but I have always felt joy in getting to know people from other nations and hearing their stories. I am grateful and excited that God has brought the nations to Richmond, Va.

Over the years I have met some amazing people who were born and grew up in other nations. Their life’s experiences have often been so different from mine, yet I am blessed to have fellowship with my brothers and sisters in Christ. God is so good to enlarge our boundaries so that we can know our larger family throughout the world.

I remember a couple I met from the Netherlands who moved to Richmond, Va. on missionary assignment. Have you ever considered how many missionaries from other nations now live in the United States and see us as their foreign mission field? How many of those missionaries might live in the communities surrounding your pregnancy center?

Acts 17:26-28 reminds us, “From one man he made all the nations, that they should inhabit the whole earth; and he marked out their appointed times in history and the boundaries of their lands. God did this so that they would seek him and perhaps reach out for him and find him, though he is not far from any one of us. ‘For in him we live and move and have our being’. As some of your own poets have said, ‘We are his offspring.'”

I am hopeful that you are planning to attend the Heartbeat International Conference this year! I am looking forward to learning, serving and growing together!

Join me for my workshop “Cross Cultural Barriers to Reach the Most Abortion Vulnerable” as we explore some of the nuances that may help us connect with at risk women in our communities regardless of their ethnic background. With Jesus as our model we will discuss practical ways to reach out to women from diverse cultures and build beautiful relationships.

Faith and Obedience in the Path to Effectiveness

by Peggy Benicke, Executive Director at Robbinsdale Women's Centerfaith and obedience

Have you ever thought, “Okay, Lord, here’s what I’m planning to do. Please bless and provide.”

Have you felt the Lord’s clear calling to do something that you were sure was impossible to achieve because you thought you didn’t have the money, staffing or resources? Maybe you were willing to step off the “cliff” of faith but were held back or discouraged by others with influence. I’ve encountered these circumstances many times in my 22 years of pro-life ministry and look forward to helping you not only navigate these challenges but also helping you to achieve miraculous, God-glorifying effectiveness and growth in your pregnancy help organization's future.

Proverbs 3:5-6 Trust in the Lord with all your heart, and lean not on your own understanding. In all your ways acknowledge Him, and He shall direct your paths.

I’m very excited about encouraging you at the upcoming Heartbeat International Annual Conference and look forward to sharing amazing testimonies of not only effective ministry but significant growth through faith and obedience during my workshop. Topics we will explore include:

  • Am I certain of my specific role in this ministry?
  • Discerning God’s next steps, (“Is that really your will Lord?”)
  • Being quiet and listening for God to reveal His plan
  • Surrendering to His will
  • Finding the courage to step off the “cliff” of faith when all the odds are stacked against us
  • Convincing those with influence who may discourage us of the importance of faith

Peggy Benicke joined Robbinsdale Women's Center in Minneapolis in 1995 and has served as Executive Director since 2000. Peggy's background in business and marketing and her personal experience with unexpected pregnancies have enhanced her leadership at RWC. She gives God all the glory for the many lives saved from abortion. Peggy and her husband Ralph have 2 daughters, and 3 grandchildren. In addition, Peggy was recently reunited with her daughter whom she placed for adoption at age 17 and now has an additional five grandchildren and six great grandchildren. Meet her at the 2017 Heartbeat International Annual Conference.

Propelling Pregnancy Help Leaders to New Levels of Success

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by Ducia Hamm

What would bring 62 diverse individuals from a variety of pregnancy help organizations, hailing from 26 states, Washington, D.C. and the Bahamas together at the offices of Heartbeat International in Columbus, Ohio? Without a doubt–that would be Heartbeat International's Pregnancy Help Institute.

One pregnancy help leader summed up her experience as, “a great boot camp and leadership training that helps ensure our future success.”

Pregnancy Help Institute consists of three separate learning tracks: New Directors, Development and Leadership. This year, attendees were able to take advantage of unique opportunities that included a tour of the offices of both Heartbeat International and our 24/7 pregnancy helpline, Option Line.

Each day of the weeklong event started out with a gathering for prayer, devotion and fellowship centered on God’s Word before everyone headed off to their respective training tracks.

At the New Directors training, 48 new executive directors, each with less than three years’ experience in their position, received in-depth training designed just for them. Using the DIRECT Well Manual as their textbook, these new directors were able to benefit from Heartbeat International leaders Peggy Hartshorn, Ph.D. and Jor-El Godsey along with Senior Director of Ministry Services Betty McDowell and several of Heartbeat International's expereienced staff members.

In addition, participants gained firsthand instruction on navigating the HeartbeatServices.org website while learning the benefits that OptionLine offers to life-affirming organizations.

“Being a new director is a complex position and a role that involves many facets,” one director told us. “This training gave a comprehensive overview of many of these facets that would be valuable for [new] directors”.

The Development track, an intimate group of six leaders jumped in with both feet on a path toward building strong funding plans for the future.

“With this size, we have a lot of free-wheeling discussion and the opportunity to address a lot of situations,” Kirk Walden, Heartbeat International’s Advancement Specialist and the track’s instructor, said. “And because we had development directors and executive directors from varying-sized organizations, we touched on a little bit of everything and were able to zero in on a lot of individual needs and challenges.”

The Development track addressed everything from a biblical perspective on fundraising to finding and building eight revenue streams that, while relationships stay strong, never run dry.

“Raising funds is about connecting in a meaningful way with those who care about our work, and then providing ways for these friends to do what they want to do—which is to support our work,” Kirk said. “It’s not complicated, but there is a process to all of this.

“The goal of the track is to not only identify how to be successful in building support, but to make sure each person who attends can say, ‘Hey, we can do this.’ I want everyone to walk away with practical tools and plan that works for them individually. That’s the important thing.”

Woven throughout the Leadership track were concepts developed by Built to Lead, an executive coaching program that has trained CEOs, presidents, and ministry leaders nationwide. Kitty Allen and John Rue from Built to Lead guided the group through “The 12 Essentials of Personal Excellence©”.

One of the attendees, Heartbeat International's own Tony Gruber, was part of the Leadership track.

“The class-time was informative, inspiring, and helpful,” Tony said. “I especially appreciated the homework reading assignments. What struck me the most was the high caliber of leadership in pregnancy help organizations and the opportunity that the Institute offered to meet leaders from around the country.”

Wondering whether you should attend the Pregnancy Help Institute in 2016? Check out this endorsement:

"I am leaving this week feeling encouraged, empowered and confident to continute to do the work the Lord has called me to do."

Sound like something you want to say next year? Bookmark this page and we'll see you then!

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