Insurance FAQs
Why is insurance important?
- Insurance is a protection against loss, especially catastrophic loss, should something negative happen. Quality insurance is necessary to protect the organization, board members, staff and volunteers. Insurance, when needed, helps restore damage to resume serving and fulfilling the mission
What are key insurance products to look for when selecting insurance coverage?
- General liability (theft, slip and fall).
- D&O (Directors’ and Officers’ Liability) to cover the cost of defending against a legal action or the possibility of personal liability, especially related to hiring and firing of employees.
- Professional liability that covers staff, including peer-counselor and volunteer liability.
- Liability coverage for medical personnel, if you are a clinic.
- Cyber-security is increasingly important to consider.
Want to Start a Pregnancy Help Ministry?
Every day, in every corner of the world, God is moving His people to launch new efforts on behalf of mothers and children at-risk for abortion, as well as efforts aimed at healing those affected by previous abortions and reaching communities with positive pro-life messages focusing on imago Dei and Sexual Integrity.
Heartbeat International is here to support front-line life-savers carry out the unique call of God with excellence in real-life settings and circumstances. Through support and resources, Heartbeat is available to answer your questions and provide guidance as you journey down this new path. Just email our Ministry Services department at This email address is being protected from spambots. You need JavaScript enabled to view it. and a specialist will connect with you.
Whichever ministry you decide upon, we recommend looking at some key resources to get you started on the right foot.
Recommended Resources for Start-Ups:
- Built By Design (Manual and/or Online Course)
- A Vision for Your Organization
- Pregnancy Center Life Launch Grant
Click any of the below to start with the information you need.
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| Pregnancy Center | Maternity Home | Pregnancy Help Medical Clinic |
Abortion Recovery |
Long-Term Care |
Answering the call to reach, rescue, and renew men, women, and children—even entire communities—from the violence of abortion requires a team effort, with every life-saver pulling on the same rope.
Click one of the below to learn more about your unique calling... and what you can do to become best equipped on the front lines of the Pregnancy Help Movement.
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| Executive Director | Development Director | Healthcare Worker | Board Member | Volunteer |
Thank You for your Heart Cart order!
Please review the following policies relating to your Heart Cart order. If you have any questions regarding your order, please contact us by email to This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone at (888)550-7577.
FAQs | Pregnancy Help Center Life Launch Grant
To discuss Heartbeat International resources available to startup organizations, contact Heartbeat International’s Affiliate Services Specialist, Sara Dominguez, at This email address is being protected from spambots. You need JavaScript enabled to view it..
WHAT IS THE LIFE LAUNCH GRANT?
Life Launch, a Pregnancy Help Center Start-Up Grant, is dedicated to inspiring a new season of pregnancy help center start-ups by supporting individuals and/or established organizations open in underserved communities. Qualified candidates will initially be considered for $10,000 in in-kind resources. Additionally, Life Launch candidates who have been accepted as full recipients may also be considered for operational grant opportunities. Qualified candidates will be considered based on available funding for the Life Launch Grant Program.
WHO IS ELIGIBLE TO RECEIVE THE LIFE LAUNCH GRANT?
The Life Launch Grant is designed to support new pregnancy help center start-ups open their doors, advancing pregnancy help in those underserved communities. In some select cases, existing pregnancy help centers planning to open a new satellite location or pregnancy help centers who have opened their doors no more than 6 months prior to submitting their grant application may be eligible. Maternity homes and non-profit adoption agencies are excluded from this grant program.
HOW CAN I BE CONSIDERED?
Qualified candidates will be considered based on available funding for the Life Launch Grant Program. To be considered for the Life Launch Grant Program, complete the initial qualification assessment. The qualification assessment will help to identify if your center qualifies as a start-up pregnancy help center in an underserved community. The Heartbeat team will then review all submitted qualification assessments and invite eligible centers to apply for the Life Launch grant based on available funding.
WHAT IS AVAILABLE UPON ACCEPTANCE INTO THE GRANT PROGRAM?
Upon acceptance into the Life Launch grant program, grant recipients will receive $10,000 in in-kind resources including their first of three years of Heartbeat Affiliation, Heartbeat International’s Pregnancy Help Starter Kit, access to Heartbeat International’s fundraising webinars (fundraising 101, fundraising 102, and fundraising for matching grants), their first of two years of Extend Web Services (both client and donor websites are included), and their first two years of Next Level CMS intake and data collection services. Grant recipients will also receive a scholarship to attend Pregnancy Help Institute at Heartbeat International’s headquarters in Columbus in July as well as an on-site Board of Directors Training by a Heartbeat specialist.
To discuss Heartbeat International resources available to startup organizations, contact Heartbeat International’s Affiliate Services Specialist, Sara Dominguez, at This email address is being protected from spambots. You need JavaScript enabled to view it..
Pro-Life Writer's Row Application
If you are registered for the Heartbeat Conference and are a published author interested in the Pro-Life Writer's Row event, please complete the application below. Preference will be given to Heartbeat affiliates.
Applications Due: February 15 | Decisions Expected: March 3
Staying Connected with Clients in These Uncertain Times
We are called into a movement where relationships are so important. How do you maintain these relationships, though, when your doors are closed?
First and foremost, look at your organization's policies and procedures. What does it say about confidentiality? In all that we do, we must maintain the confidence from our clients that their private information stays that way. Before implementing any of the references below, ensure that you are mindful of the most appropriate means to maintain confidentiality.
Loving & Caring Partners with Heartbeat International
Now in partnership with Heartbeat International, Loving & Caring materials - including the My Baby & Me series - is available for purchase through Heartbeat's online store, Heart Cart. Years of relationship and collaboration developed into this partnership as Heartbeat's vast library of resources for pregnancy help organizations was already reaching a global network of pregnancy resource centers, maternity homes, non-profit adoption agencies, and medical clinics. The natural next step was to include Loving & Caring's proven resources and brochures within in order to make abortion unwanted today and unthinkable for future generations.
What to Do if Your Center is Vandalized
While attacks on pregnancy help organizations have slowed significantly since the Dobbs decision, anniversaries (like June 24 for the Dobbs decision), holidays (particularly long weekends), and various news events can easily reignite ire from abortion advocates.
According to a 2022 survey, 1 in 6 PHOs experienced targeted harassment ranging from fake online reviews to vandalism, including destruction of property in May or June of 2022.
Heartbeat has created a growing resource that goes over many practical steps that you can take to protect your center, its personnel, and its clients, which you can find here. But what if you arrive at your center to find it vandalized?
- Ensure your immediate safety. If there appears to be any suspicious or dangerous activity presently occurring, alert those who are expected to arrive at your center in the coming hours and encourage them to await further instruction. We would not recommend that you attempt to engage with vandals or arsonists (or worse). Instead, call 911.
- For non-emergent scenarios contact your local police through its non-emergency number. Explain what you see, and request that an officer come out to make a police report. This is very important for recovering funds from insurance, encouraging the police to increase its presence near your center, and, potentially in a case against the perpetrators. Threats of violence or vandalism of a PHO can be submitted through the FBI Tip Line at FBI.gov. Sometimes, this prompts a faster response than a local Police Department can or would provide. The FBI is taking this very seriously and has an open investigation on Jane's Revenge.
- Alert your Board. Your board is part of your team, so be certain that they are in the know and a part of your plan.
- Preserve the Evidence. As far as possible, do not touch or move anything at the scene. Preserve the evidence exactly as you found it.
- Document the Damage. Take pictures of the damage. If there are any written messages in the vandalism, be sure to take pictures that ensure that the messages can be read clearly. Write down as many details as you know or can remember about the potential timing of the attack, when you arrived at the center, what you saw, who you called, what you told them. If you have security cameras (you should!), obtain whatever footage you can obtain. The police may take your pictures, notes, and security footage, but be sure to keep a copy of everything. Document the name and badge number of the officer(s) you work with (if it is not on the police report).
- Contact Heartbeat. There may be certain legal remedies available to a center that is persecuted by these activities. If a connection can be drawn between the vandalism or arson of a number of different centers, that may open up even more legal options. We are better together – even in Court! You can contact us by emailing Beth Diemert, at This email address is being protected from spambots. You need JavaScript enabled to view it. and please CC This email address is being protected from spambots. You need JavaScript enabled to view it..
These are troubling times, and it is natural to feel intimidated or nervous. “But the Lord is faithful, and he will strengthen you and protect you from the evil one.” 2 Thessalonians 3:3. As you walk compassionately with women, offering them help and hope, “be strong and courageous. Do not be afraid or terrified because of them, for the LORD your God goes with you; he will never leave you nor forsake you.” Deuteronomy 31:6.
Heartbeat is here for you. We are inspired by you. We are fighting alongside you. And we are praying for you.
Politics and Pregnancy Help
Since the overturning of Roe, many states, cities, and local elected officials have turned their eyes toward pregnancy help organizations -- some seek to investigate and restrict the work of pregnancy help, while others look for ways to support and fund the movement. We are seeing attacks coming in many forms from New York passing legislation to “conduct a study” on centers, to Minnesota’s AG issuing a consumer alert, to the city of Columbus funding a pro-abortion activist group to do an investigation of centers. At the same time, 12 states passed legislation funding pregnancy centers in 2023, and Mississippi expanded its state tax credit for pregnancy help centers from $3.5 million to $10 million. As the fight for life shifts from the national level with the U.S. Supreme Court back to the local level with state legislatures and city councils, these battles will likely continue.
In light of this, we must continue to be diligent in our service to women in our communities providing them with the compassionate care that they deserve. We must also work to build relationships with our local, state, and federal legislators to ensure that they understand the work that we do every day.
Here are some key resources for you as you work in your state to advance the work of pregnancy help:
Legislators
As always, stay alert to what your local officials are working on. Building relationships with them will allow you to speak up for pregnancy help when it is under attack and open the eyes of the legislators to the life-changing impact that you have in their community.
Legislation
- AUL State Legislation Tracker - You can find Pregnancy Help-related legislation under the "Pregnancy Resource Centers" category.
- Plural Policy Legislation Tracker - Search and track any legislation both state and federal.
Status of Current Abortion Laws
- Guttmacher Institute's Overview of Abortion Laws - Guttmacher is a pro-abortion research organization, however, their information on the status of all current abortion-related laws is the most detailed available at this time. This will allow you to stay up to date on the laws in your state and where they stand in the courts.
- FRC's Pro-Life Laws in the States - View your state's current abortion limits and other abortion laws on FRC's interactive maps!
Additional Resources:
- Pregnancy Help in Your State - Talking Points and state by state numbers
- Pregnancy Center Myths Debunked - Podcast
- Abortion Myths Debunked - Podcast
- Pregnancy Center Truth - Website
- Pregnancy Help News - News Site
More...
Pregnancy Help Organizations = Reproductive Health Care Providers
by Andrea Trudden, Vice President of Communications & Marketing
Heartbeat International
Have you heard the term "Reproductive Health Care Provider" before? If you are like me, the phrase brings to mind "Reproductive Rights" and therefore I automatically think of Abortion Facilities. But I would be wrong.
As a pregnancy help organization, you provide reproductive health care through a variety of means for women: abstinence education, pregnancy tests, limited ultrasounds, and in some cases, STI/STD testing and prenatal care. We are blessed to have healthcare professionals on staff or volunteering at pregnancy centers across the nation, using their God-given gifts to help the mission and care for women at one of the most delicate times in their lives.
This nuance of language is important as we navigate new waters that are sometimes putting pregnancy centers in harm's way through abortion-related violent extremism.
Leveraging the label "Reproductive Health Care Provider" properly appropriates language that actually applies more to us, who discuss all options, than those who only favor abortion. In fact, the Department of Justice (DOJ) identifies pregnancy help centers as "Reproductive Health Care Providers" which empowers them (the DOJ) to do more to protect you from threats of violence under the FACE Act.To pull from our Protect Your PHO page:
FACE Act
The Freedom of Access to Clinic Entrances Act (“FACE Act”) likely applies to your center and could be a very powerful tool in dealing with protestors. The FACE Act prohibits violent, threatening, damaging and obstructive behavior toward anyone obtaining or providing reproductive health services. Violators of the FACE Act could be fined or even imprisoned. The Act also provides civil remedies to the victims, including compensatory and punitive damages, as well as injunctive relief. The FACE Act provides for statutory damages, making it even easier to recover money from protesters who violate it. If protesters outside your clinic attempt to block or impede access to the clinic, to intimidate your clients, or cause property damage, please contact Heartbeat to discuss your options. We have been informed that from the FBI's perspective, pregnancy help organizations are covered under the FACE Act.
It is important for us to be aware of what laws exist that we can use to help protect our organizations and push back against violent extremists. While we are glad that the physical attacks against pregnancy help organizations have lessened, it is important that we remain vigilant and have a clear understanding of our rights.
The work we do is good. Our clients know it, our supporters know it, and we know it. Keep up the life-changing work you do!
Practical Tip #1: Review Protect Your PHO with your staff and Board.
Practical Tip #2: Sign up for tomorrow's webinar - The "8Ds" of Risk Management (October 12, 2022 at 12pm EST), presented by Darin J Goodwiler MBA, CCEP, Samaritan's Purse VP of Compliance and Risk/CCRO. In this webinar, you'll learn the methodology of a risk management assessment that measures and evaluates risks to people, facilities, infrastructure, internal controls, and reputations. This thorough assessment has been taught for 30 years and will provide you with an effective framework to help you ensure that you have all your bases covered to keep your organization protected!
Data and Video
by Lauren Bell, Extend Web Services Manager
The average internet user will spend nearly seven hours per week watching videos online and Millennials tend to hit 10-20 hours of video viewing each week.In 2022, 82% of internet traffic came from video streaming and downloads. (Shepherd, 2023) With all this video content being created, consumed, and shared, is your organization utilizing the opportunity to reach your target audience through video?
5 reasons to incorporate video into your outreach efforts:
- Videos are engaging: Whether your target audience is a young woman searching for help or a major donor looking to fund a project, videos will engage your viewer. Videos educate and inspire, but most importantly people will watch them.
- Videos invoke emotion: Videos make people feel. Emotions help you connect with your target audience quickly and effectively. It’s important to make an emotional connection quickly because you don’t have much time to reach someone on a digital platform. It’s not unusual for a woman to spend just a few seconds on a website before clicking away, but if you can connect with her through video in the first few seconds, you’ve increased your chances of building trust and prompting action.
- Videos prompt action: Once you’ve invoked emotion in your audience through video, people are more likely to act. This will boost your conversion rates considerably. Whether it’s to make an appointment or give a gift, nothing will spur that action quicker than a well-crafted video.
- Videos work on multiple platforms: One video can be a tool used across multiple platforms. You don’t have to reinvent the wheel. A video used on your website can easily be uploaded to social media. Just be sure you are using the correct format and orientation when you share. Video is great for mobile phones and since the vast majority of internet traffic comes from mobile devices, video is a tool you want on your platforms.
- Videos increase your search result ranking: Simply put, Google loves videos, especially videos embedded on YouTube. Having at least one video embedded on your website will increase your chances of being ranked higher on search results. Be sure your video content is relevant to the content on your page.
At Extend Web Services, we offer a wide variety of digital marketing tools to help you reach women in need as quickly and affordably as possible – now including video!
With any marketing tool, it is important to test out what works best for your marketing plan and keep trying new ways to increase your reach online. We hope you’ll take advantage of the new videos offered by Extend as we continue to partner with you to reach and rescue lives each day.
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Shepherd, J. (2023, May 15). 30 vital video marketing statistics you need to know in 2023. The Social Shepherd. https://thesocialshepherd.com/blog/video-marketing-statistics
Donation Drive Details
(If you need help setting up your Amazon Baby Registry, click here for a how-to guide.)
Mississippi Attorney General Lynn Fitch, the champion of Dobbs, has rallied other pro-life Attorneys General who are eager to celebrate you and your life-affirming work. And your state's AG said yes! So, together, we are collecting Amazon Baby Registries from pregnancy help organizations in your state and eight others for a virtual baby shower.
if you live in Iowa, Kansas, South Dakota, or Utah, your Attorney General has said "yes!" to supporting this event! If your state's Attorney General is not listed in the form below, that means that they have not committed to participate in this year's donation drive event and therefore, you will not be listed on the main page with Her PLAN. We encourage you, still, to take this idea and create your own Amazon baby registry to share with your community. This is a great way to connect with your community and provide a tangible way for them to show support for your great work!
Simply complete the form below sending us a link to your Amazon Baby Registry by June 12, 2023. That's it! We want you to capitalize on this unique, multi-state opportunity!
Complete the form below by: June 12, 2023
Event dates: June 19-24, 2023
Location: Online
Questions? Email This email address is being protected from spambots. You need JavaScript enabled to view it.. We are happy to help!
Create an Amazon Baby Registry for Your Center!
Creating an Amazon baby registry is an easy and fun way to get the items you need for your center. You can register for exactly what you need, and items can be sent directly to your center! It also allows your donors to feel even more personally connected to the moms and babies you serve as they can pick out their gifts and see what their money is going towards.
Setting up the registry is a super simple process, and we will walk you through the steps below!
1. Go to https://www.amazon.com/registries. You can go back to this link anytime to view your registry, add gifts, and make changes.
2. Click “I’m welcoming a baby”
3. Then click “Create a Baby Registry”
4. Fill out the Baby Registry form
5. Add items! Search Amazon for any item you want and click "Add to Baby Registry"
6. Complete the Donation Drive Details form here!
