Click, Convert, Repeat: Unlocking Success in Digital Advertising

The New Era of Google Ads: Why PHOs Need Performance Max Now

Brand: Heartbeat Academy
Product Code: 1259

Price: $9.95

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* Training Acknowledgement:

I am accessing this resource in connection with my role within a life affirming (pro-life) Pregnancy Help Organization. I understand that this resource is intended for a pro-life audience and is considered off the record. Additionally, I understand that my registration may be subject to cancellation (with a full refund of any fees paid) by Heartbeat International at any time and for any reason. I understand that all media inquiries should be directed to: media@heartbeatinternational.org

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In this workshop, we’ll explore why Performance Max is the future of Google Ads—and why it matters now more than ever for pregnancy help organizations (PHOs). You'll learn what Performance Max is, how it works, and why it's such a powerful and effective campaign type. We'll break down how Google uses machine learning to maximize your reach across Search, Display, YouTube, Maps, Discover, and Gmail—helping you connect with abortion-minded women when and where it matters most. Whether you're new to Google Ads or looking to take your campaigns to the next level, this session will show you how PHOs can leverage Performance Max to drive real, life-changing results.  

Presented by Jack Pickering, Extend Web Services