Conference Recordings
Communications Made Easy: A Guide for Planners and Creatives Alike
Presented by Emily Ratliff
$14.95
Community Health and the PMC
The goal of this workshop is to reinforce the value of the work done at the PMC as it relates to Community Health, early OB care, and how the PMC bridges an important gap in care for pregnant women. Presented by Connie Ambrecht, RDMS, GLCoach and Cherie Childers, RN BSN
$14.95
Community Outreach Impacts Fundraising, Client Services, and Safety
Engaging the community fosters goodwill with social service agencies which assists in collaboration to benefit clients and protects the center's reputation, and assists in fundraising.
Presented by Jennifer MacDonald
Presented by Jennifer MacDonald
$14.95
Connecting and Executing a Marketing Plan (Piece 3 of 6)
The best advertising is part of a cohesive marketing plan. But, how do you know what to do and what will actually work? Based on your persona and brand, set up a budget. Then with a market analysis, select advertising opportunities that fit your budget and your goals. You will learn what should go into a market analysis, how to evaluate opportunities that exist, and how to properly measure the advertising you put in place. If you have ever asked why it works for some and not others or have been confused about how to measure results, this is a piece of the puzzle you won’t want to miss. Presented by Liliana Grace and Bryan Gonzalez
$14.95
Connecting with Community...A low-cost, Google-Free Strategy (Piece 5 of 6)
Does the community love you? Will they fight for you? Learn strategies and hear from others who have learned how to engage their community in a valuable way. Grass roots marketing at its finest! The best part? This puzzle piece is a low-cost and censorship-free way to support your marketing efforts. Presented by Lauren Bell and Liliana Grace
$14.95
Connecting with Google and Social Media...How to do it right (Piece 4 of 6)
There is a 3-legged stool imperative within your digital footprint. It involves
your organic ranking inside search engines, your social conversation, and the front door of your client experience (also known as your website.) In this session, we will explore how all three work together in your marketing strategy and how to properly evaluate the results of each. Grab the puzzle piece that connects why doing these properly is non-negotiable, an indirect part of your marketing, and an important utility. Presented by Liliana Grace, Brooklyn Tizzano, and Ray Brown
your organic ranking inside search engines, your social conversation, and the front door of your client experience (also known as your website.) In this session, we will explore how all three work together in your marketing strategy and how to properly evaluate the results of each. Grab the puzzle piece that connects why doing these properly is non-negotiable, an indirect part of your marketing, and an important utility. Presented by Liliana Grace, Brooklyn Tizzano, and Ray Brown
$14.95
Connecting with HER (Piece 1 of 6)
The best ROI for your marketing starts with a clearly defined target. In this interactive hands-on workshop, we will help you refine and/or define your target persona. Hear from other centers who have done this and see the results you can create. Collect the first piece of the puzzle to take back to your center and plug right in! Presented by Brooklyn Tizzano, Liliana Grace, and Beth Diemert.
$14.95
Connecting Your Brand with Design (Piece 2 of 6)
Proper branding can take your center farther faster. This is one of the biggest pieces to the puzzle that all good strategists leverage. Learn all the elements that go into your brand, develop a brand guide, and review elements of good and bad design. Leave with another piece of the puzzle and a checklist of the basic elements needed for your brand guide. Presented by Lauren Bell, Liliana Grace, and Andrea Trudden
$14.95
Connecting Your Maternity Ministry to Your Community
Attendees will learn the specifics and best practices for reaching out to the churches in their area.
Attendees will be given specific timeframes and approaches that work to engage churches both in volunteerism and becoming a part of the church's fiscal budget.
Presented By: Jeannine Floores$14.95
Conquering Compassion Fatigue with TRUE View
This workshop will inform and empower participants to understand and avoid the landmine of empathy-based stress: compassion fatigue, secondary traumatic stress, and vicarious traumatization while ministering to those who have experienced trauma. Participants will learn a T.R.U.E. View for working in empathy-based ministries. This will provide a practical and biblical perspective for maintaining emotional and spiritual well-being. And it will equip with a personalized “boundaried job description” as part of a larger action plan for conquering compassion fatigue and other empathy-based stress. Presented By: Leona Bicknese, D.B.S.
$14.95
