by Chet Scott, Built to Lead
Do not forget these guiding truths for leaders who are leading anything in a time of crisis.
Great leadership understands the complexities of their system and has crystal clarity of their overarching vision, their aim. Great leadership knows why it matters and lives their purpose with passion, patience, and relentless pursuit of excellence. Great leadership has five to ten unifying strategies that make the complex understandable and actionable. Great leadership focuses themselves and their teams on clear, concise, direct PA (productive action).
During crisis, leader, remember to understand all the complexities in and around your system. Be a master at making the complex on top, simple on bottom. Master clear, concise, direct communications. Humans hear horribly in crisis so keep it simple when talking with them. “Stop this. Focus here. Never stop attacking.” Anybody can make the complex complicated. Your job is to take the complex and make it simple for your team to act. Ambiguity is the enemy. Clarity is key. Make sense?
Live hard. Love harder…
Chet Scott is part of the Built to Lead Team. Built to Lead works with the Leadership Track at Pregnancy Help Institute each summer. This article originally appeared here at the Built to Lead blog.
by Tony Gruber, Controller
Heartbeat International
The coronavirus is perceived by many as the largest challenge our world has faced in many decades. In answer to that challenge, the United States has enacted the largest aid package in the history of the country – with a $2.2 trillion estimated price tag. Help and aid is being offered to individuals, businesses and non-profits.
We’re going to unpack many of these benefits in a webinar next Tuesday. However, we’d like to quickly highlight one opportunity because it won’t last long!
by Jor-El Godsey, LAS, President
Heartbeat International
“Stay on target!” is a familiar line from the first Star Wars movie. The small band of intrepid rebels were being exhorted to keep focused on defeating the planet-killing Death Star. All while being attacked by Darth Vader and his Imperial cohorts.
During “normal” times the mission of pregnancy help is facing a Goliath-like giant in Big Abortion and its flagship, Planned Parenthood. Of course, these days impacted by COVID-19 (or at least the anxiety surrounding it) are far from normal. There is a very present need to reach and rescue as many lives as possible.
That's the question Dr. Rob McKenna has for you and all leaders leading up to the 2020 Heartbeat International Annual Conference this April.
The findings at WiLD Leaders? It's a matter of purpose.
Check out Dr. Rob McKenna's message to you below as he prepares to share more with you through his PEG Talk and Deeper Dive at this year's Heartbeat International Annual Conference in Seattle.
Dr. Rob McKenna from WiLD Leaders
Heartbeat International's Pregnancy Help Center Life Launch Grant is designed to inspire a new season of pregnancy help center start-ups by supporting individuals opening brand new centers in areas primed for more life-saving outreach. The grant is created to help start-ups open their doors and advance pregnancy help to new communities throughout the United States. Qualified candidates will initially be considered for $10,000 in in-kind resources. Additionally, Life Launch candidates who have been accepted as full recipients may also be considered for operational grant opportunities.
This initial qualification assessment will help to identify if you qualify as a start-up pregnancy help center in an underserved community. Please note that if you answer "no" to any of these questions, it does not mean that you are automatically disqualified from the program. For questions related to the program, please contact the Grant Program Specialist, Sara Dominguez, at This email address is being protected from spambots. You need JavaScript enabled to view it..
After submitting your assessment, you will receive a follow up response concerning your submitted assessment informing you of any potential next steps within 2 weeks. For questions related to the program, please contact the Grant Program Specialist, Sara Dominguez, at This email address is being protected from spambots. You need JavaScript enabled to view it..
In the last few years, Heartbeat has seen some amazing growth! Our affiliate network has been constantly expanding, and with the addition of the Abortion Pill Rescue Network, Next Level CMS, grant programs like Life Launch, and other exciting programs and resources introduced in the last few years, our staff have been working harder than ever to make sure you have all the tools you need to serve the women in your community.
With all of the excitement, Heartbeat’s team has had to adapt to new ways of working together, and that’s why we’re proud to announce that Betty McDowell, who has worked on the Ministry Services team for over 15 years, will be joining Cindi Boston as a Vice President at Heartbeat International.
Betty’s new title is Vice President of Ministry Services, and Cindi will continue to serve with the title, Vice President of Mission Advancement.
"Betty and I have worked together in pregnancy help ministry since 1983, and she has been a wise counselor to me (on matters both professional and personal!) for over 30 years,” says Peggy Hartshorn, Ph.D., Chairman of the Board of Heartbeat International, “So, I can confirm that she brings both a broad and deep level of knowledge, experience, creativity, passion, and wisdom to her position. Plus, her leadership is informed by her love of Christ and a focus on relationship. I can't think of a better combination! I am thrilled that Betty has accepted an even greater responsibility for Heartbeat's services to YOU, our affiliates, as Vice President of Ministry Services.”
Betty will continue to lead and serve the Ministry Services team, as members of the team take new titles as well. Dawn Lunsford, who will continue to make online learning available to the pregnancy help movement, takes the title of Director of Academy, and Christa Brown, who will continue to lead the Abortion Pill Rescue Network and work with those seeking to add medical services to their organizations, takes the title Director of Medical Impact.
Betty isn’t alone joining the Executive team. Director of Operations, Tony Gruber is also stepping into the executive team as Controller, and Danielle White, Esq. takes the title of Heartbeat General Counsel.
While not much changes for you, our affiliates (you’ll still be working with the same people for the same reasons!), we hope you’ll celebrate with us as we grow and adapt.
We have been working with our friends at the Charlotte Lozier Institute to identify public funds in various categories that pregnancy help organizations may be able to access according to their circumstances and needs. We are excited to announce that the Funding Opportunity Announcement (FOA) for HHS's general Sexual Risk Avoidance Education (SRAE) grant was just released.
What you need to know
Both pro-life and pro-abortion organizations have been recipients of Title V SRAE funding, either directly or through sub-‐contracts/sub-‐grants, as have churches and religious ministries. Unlike Title X, Title V SRAE does not require a grantee to prescribe or refer for contraception.
Please note: this is NOT Title V funding. It is a third grant program offered to a wider audience than the Title V Competitive Grant. This grant is open to states, localities, school districts, etc., making it more competitive than Title V. While they anticipate awarding only 20 grants, the amounts are substantial, with a floor of $600,000 per project period (36 months in this case) and a ceiling of $900,000.
Requirements for Title V SRAE grantees are detailed in the announcement calling for applications, known as a “Funding Opportunity Announcement” (FOA).
The Charlotte Lozier Institute has provided a Fact Sheet published by the Family and Youth Services Bureau of HHS to help you along the way.
Interested pregnancy centers need to locate their own grant writer. The due date is July 1, 2019.
by Mary Peterson, Heartbeat Housing Specialist
When studying organizational development, you learn that the shift between stages is a very challenging season. Moving from founding and early decision making into a stage of sustaining and stability demands different skills and leadership strategies. Below are a few thoughts on things you can do to help ease that transition.
by Jor-El Godsey, Heartbeat International President
There are very few instances where the label for clothing “one size fits all” is really true. This is because, for people both “size” and “fit” can vary widely amongst the “all!”
The same is true for organizations populated by people serving communities that both have diversity within, but are also different from other communities. An organization is best when it is more like an organism – able to adapt in such a way so as to leverage its greatest strengths in the best way to meet the mission amidst the unique needs of those it serves.
Pregnancy help can take many forms, or methods – from one time visits to extended care to full-on housing – all for our life-affirming mission. Similarly, at the heart of Heartbeat International is our mission to advance pregnancy help. Sometimes, that’s been a hand-in-hand effort actively consulting a steering committee through key milestones toward a fully functioning service location. Many other times, that journey has been guided only through various written materials serving as building blocks toward that same end.
The idea of Built by Design, a manual released in 2017, was to put those two concepts together into a multi-layered resource able to go far beyond the physical limitations of Heartbeat team members.
At Heartbeat International, our approach to pregnancy help is intentionally grassroots. Heartbeat was called into existence by local pregnancy centers and medical clinics when it formed in 1971. Today, maternity homes, medical clinics, adoption agencies and pregnancy resource centers are responding to a local need. What works in New York, New York, won't be the same as what works in Inskip, California – and it's more than just a difference of urban or rural. It's the local culture, the political climate, the fundraising sources.
Those kinds of differences affect everything in a local organization from a name for your center that will communicate a safe place for clients (as well as a worthwhile investment for donors) to the way you recruit volunteers. An organization can sometimes find a way to partner with schools teaching sexual integrity, and build a positive reputation with students who may need them in the future. Or an organization might be called to locate next door to an abortion clinic where a woman will see the pregnancy center in her scariest moments and walk a few more steps for a safer place.
Whatever a pregnancy help organization might be called to do locally, Heartbeat is ready to help. That's why our resources, conferences, and trainings draw from an experienced – and varied – team. And when a Heartbeat team member can't be there every step of the way for a new organization, the resources we've developed can.
In that way, Built by Design, a start-from-scratch guide to starting a pregnancy help organization, seeks to fulfill the key elements of Habakkuk 2:2 (NASB), “Then the LORD answered me and said, 'Record the vision and inscribe it on tablets, That the one who reads it may run.'” The vision for Heartbeat is to see more pregnancy help organizations and locations reach more of those in need. We “inscribed” that vision in the form of the various elements and how-to’s in order that those who read it, may run with their own vision of pregnancy help in their community!
This guide doesn’t so much condense the wisdom of all the other Heartbeat resources, as much as it connects them together to serve those with vision for life-affirming work in a God-honoring way. That's why, in addition to making it available alone, Built by Design is the key part to our Pregnancy Help Starter Kit, which includes written resources on everything from volunteer training to fundraising, strong leadership to legal considerations.
The Psalmist (95:1, NASB) describes himself as a “pen in the hand of a ready writer.” Our prayer for this field guide is that it would be found by “ready writers” being used by God to create new opportunities to bring life-affirming ministry to life.
Because one size does not fit all. YOUR community needs YOU, and Heartbeat is here to help.
At the end of Pregnancy Help Institute, we invite our attendees to write a letter to the Board of a pregnancy center who might be trying to decide whether to send staff for training or not. Every year, we are inspired by their reactions to working with other like-minded individuals as they sharpen their skills to continue serving on the front lines of pregnancy help. Here's what a few of our 2017 Pregnancy Help Institute graduates had to say.
Dear Board Member,
If you are looking for one single thing that you can do to grow the ministry that you are a part of, please consider sending your director to Pregnancy Help Institute. I know when the budget is tight it is hard to spend money and allow your director to be out of the office. But it is worth every penny. Equipping your director to do his/her job better is a huge part of Pregnancy Help Institute, but the encouragement they will find there, you cannot put a price tag on.
Sincerely,
2017 Pregnancy Help Institute Graduate
New Director Track
Dear Board Member,
If you are considering sending your medical staff for ultrasound training at Pregnancy Help Institute, please do it! It will equip your staff to not only learn/be able to perform basic ultrasound exams, but to give that mother a chance to view LIFE! Not only will they learn the skill of ultrasound, but they will also be encouraged spiritually to effectively help a mother see her unborn. Your staff will leave blessed when they go in, and blessed when they leave (Deuteronomy 28:6).
Sincerely,
2017 Pregnancy Help Institute Graduate
Ultrasound Training Track
Dear Board Member,
What I have discovered is how important it is to take some time away to refresh and rediscover our purpose and energize our soul for the work we do. Being a part of the Pregnancy Help Institute training in development has helped me not only affirm much of what I have been focused on, but also to discover new ways to take our ministry to the next level. Development involves everyone on the team, and I have taken away so many ideas that I can present to our team to help us be the best we can be.
This week, I have been challenged, affirmed, and inspired to take what we do for God to the next level. I can take my skill set and use it for so much good. I have met amazing people who I will keep in touch with and bounce new ideas off of. It is so important to value the resources we have through Heartbeat International and to allow your team to participate so that they are more equipped to serve women and their families and affect generations to come and most importantly, be able to put on the armor of God to do the work we have been called to do. It’s an investment for God.
Sincerely,
2017 Pregnancy Help Institute Graduate
Development Track
Dear Board Member,
The investment for the heartbeat International training is not only faith-filled, but full of amazing information that can and will be incorporated into our plans for the home. I firmly believe this is something new members, as we add them to our team, need to attend. Not only has it been an amazing and information-filled week, but it has renewed my fire and excitement for our ministry.
Thank you,
2017 Pregnancy Help Institute Graduate
Leadership Track