by Sue Baumgarten
Thinking strategically is not one of my top strengths. By nature, I’m a connector and a communicator, an activator and a mentor. But with almost 3 decades of board service, (respectful of term limits and built-in breaks) and also serving as an Executive Director for a few years, I am no stranger to Strategic Planning. And, I currently serve on the National Maternity Housing Coalition (NMHC) leadership council and we’re in the middle of Strategic Planning as I write this.
A couple of years ago, while working on a capital campaign for a center, I made a commitment to walk in the center’s Walk for Life. Because I don’t live in the city where the center operates, I set up a personal fundraising page through MinistrySync, which took all of five minutes.
That evening I posted a link to my page on Facebook and met my goal within hours.
Today’s donors want giving to be quick and easy, so why don’t we help? For those of us who are involved in fundraising, we can use Facebook, Instagram and Twitter to casually mention from time to time, “If you are interested in supporting the ministry where I serve, here is the link.” Then of course, we post the link!
We don’t have to wait for a Walk or any other event to ask our friends to kick in a gift. They already believe in us, so some will want to go the next step and support our work.
We can link to our donor page and if we use this method, ask friends to mention their connection to us so we can track gifts. For instance, “When you give, add the comment, ‘Kirk sent me!’
Or, we can use a funding page such as You Save Babies (more on that HERE!).
Set a Goal
“Would you mind giving?” is not nearly as powerful as, “I’m looking to raise $1,250 for . . .” A goal, and updating friends every few days, gives friends more connection and the ability to say, “I helped Kirk accomplish his mission.”
Give a Reason
“Support my work” is nice, but, “I want to raise $1250 so that this ministry can . . .” is better.
Start with a Gift
Asking is more effective when people see themselves as joining, instead of starting a process. Consider what we wish to be an average gift and make that gift to start the process: “I chipped in $25; please join me with a gift of any size.”
Giving needs to be simple today because fewer and fewer of us are willing to sit down and write a check. Let’s continue to look for ways to connect our friends to our work—as quickly as they can click a mouse.
Click here for more of this month's Advancement Trends in the Life Community.
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