by Jay Hobbs, Director of Marketing & Communications
By now, it’s no mystery: If you don’t reach clients or donors online, you’ll have limited hopes of carrying out your life-saving mission.
What’s a little more mysterious, however, is exactly how to meet your clients and donors online. Is Facebook enough? How about Twitter? Instagram? Website banner ads?
Like any other technological shift, moving your reach online is an ongoing process, filled with unexpected twists and turns—and probably a lot more trial and error than we’d all like to admit. And so much of your online success depends on putting simple (and often cost-free!) tools to work in the most efficient way possible.
That’s why a group of my fellow Heartbeat International co-workers and I are looking forward to seeing you at our in-depth day, Putting Your Mission on the Map at this year’s Annual Conference April 18 in Chicago.
Running projects like Option Line, Extend Web Services, Pregnancy Help News and the Heartbeat International websites and social media outreach efforts, our team is constantly learning what it takes to be successful online—and we can’t wait to pass along our most recent findings at the Conference.
Together, we’ll hit five specific areas of online reach throughout the day. From getting the most of out Social Media—which you can learn more about here—to harnessing the power of the Web through Local Search, pay-per-click advertising and a SEM-optimized website presence, you’ll walk out with a clear-headed vision of reaching clients and donors in an online world.
Don’t miss out on this exclusive chance to roll up your sleeves and hammer out your online marketing strategy with our team. You can book your space here—but don’t hesitate, because spaces are filling up as we speak!