Data and Video
by Lauren Bell, Extend Web Services Manager
The average internet user will spend nearly seven hours per week watching videos online and Millennials tend to hit 10-20 hours of video viewing each week.In 2022, 82% of internet traffic came from video streaming and downloads. (Shepherd, 2023) With all this video content being created, consumed, and shared, is your organization utilizing the opportunity to reach your target audience through video?
5 reasons to incorporate video into your outreach efforts:
- Videos are engaging: Whether your target audience is a young woman searching for help or a major donor looking to fund a project, videos will engage your viewer. Videos educate and inspire, but most importantly people will watch them.
- Videos invoke emotion: Videos make people feel. Emotions help you connect with your target audience quickly and effectively. It’s important to make an emotional connection quickly because you don’t have much time to reach someone on a digital platform. It’s not unusual for a woman to spend just a few seconds on a website before clicking away, but if you can connect with her through video in the first few seconds, you’ve increased your chances of building trust and prompting action.
- Videos prompt action: Once you’ve invoked emotion in your audience through video, people are more likely to act. This will boost your conversion rates considerably. Whether it’s to make an appointment or give a gift, nothing will spur that action quicker than a well-crafted video.
- Videos work on multiple platforms: One video can be a tool used across multiple platforms. You don’t have to reinvent the wheel. A video used on your website can easily be uploaded to social media. Just be sure you are using the correct format and orientation when you share. Video is great for mobile phones and since the vast majority of internet traffic comes from mobile devices, video is a tool you want on your platforms.
- Videos increase your search result ranking: Simply put, Google loves videos, especially videos embedded on YouTube. Having at least one video embedded on your website will increase your chances of being ranked higher on search results. Be sure your video content is relevant to the content on your page.
At Extend Web Services, we offer a wide variety of digital marketing tools to help you reach women in need as quickly and affordably as possible – now including video!
With any marketing tool, it is important to test out what works best for your marketing plan and keep trying new ways to increase your reach online. We hope you’ll take advantage of the new videos offered by Extend as we continue to partner with you to reach and rescue lives each day.
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Shepherd, J. (2023, May 15). 30 vital video marketing statistics you need to know in 2023. The Social Shepherd. https://thesocialshepherd.com/blog/video-marketing-statistics
Donation Drive Details
(If you need help setting up your Amazon Baby Registry, click here for a how-to guide.)
Mississippi Attorney General Lynn Fitch, the champion of Dobbs, has rallied other pro-life Attorneys General who are eager to celebrate you and your life-affirming work. And your state's AG said yes! So, together, we are collecting Amazon Baby Registries from pregnancy help organizations in your state and eight others for a virtual baby shower.
if you live in Iowa, Kansas, South Dakota, or Utah, your Attorney General has said "yes!" to supporting this event! If your state's Attorney General is not listed in the form below, that means that they have not committed to participate in this year's donation drive event and therefore, you will not be listed on the main page with Her PLAN. We encourage you, still, to take this idea and create your own Amazon baby registry to share with your community. This is a great way to connect with your community and provide a tangible way for them to show support for your great work!
Simply complete the form below sending us a link to your Amazon Baby Registry by June 12, 2023. That's it! We want you to capitalize on this unique, multi-state opportunity!
Complete the form below by: June 12, 2023
Event dates: June 19-24, 2023
Location: Online
Questions? Email This email address is being protected from spambots. You need JavaScript enabled to view it.. We are happy to help!
Create an Amazon Baby Registry for Your Center!
Creating an Amazon baby registry is an easy and fun way to get the items you need for your center. You can register for exactly what you need, and items can be sent directly to your center! It also allows your donors to feel even more personally connected to the moms and babies you serve as they can pick out their gifts and see what their money is going towards.
Setting up the registry is a super simple process, and we will walk you through the steps below!
1. Go to https://www.amazon.com/registries. You can go back to this link anytime to view your registry, add gifts, and make changes.
2. Click “I’m welcoming a baby”
3. Then click “Create a Baby Registry”
4. Fill out the Baby Registry form
5. Add items! Search Amazon for any item you want and click "Add to Baby Registry"
6. Complete the Donation Drive Details form here!
Talking Points & Sample Letter for Pregnancy Centers in Response to the Proposed Rule on Strengthening TANF
Talking Points
- Threat to Crucial Support Services: The Proposed Rule by the U.S. Department of Health and Human Services (HHS) poses a significant threat to women being denied pregnancy help through the targeting of pregnancy centers and alternatives to abortion programs.
- Undermining TANF Flexibility: The Proposed Rule undermines the flexibility granted to states under the Temporary Assistance for Needy Families (TANF) program. States, designed to have autonomy in addressing the root causes of poverty, may face politically motivated decisions that contradict the original intent of TANF reforms.
- Bias Against Pro-Life Mission: The regulatory changes introduced by HHS disproportionately target pregnancy centers without presenting evidence of any misuse of federal funds. This bias against their pro-life mission raises concerns about the administration's impartiality and adherence to Congress' design for TANF.
- Lack of Comprehensive Impact Analysis: The Proposed Rule lacks a comprehensive analysis of the potential impact on federal and state expenditures, as well as the harm that withdrawing TANF funding would cause to individuals served by pregnancy centers. This oversight undermines the credibility of the proposed changes.
- Urgent Call for Withdrawal: Given the potential harm to pregnant women and their unborn babies, we urgently call for the withdrawal of the Proposed Rule. It is essential to maintain the ongoing support provided by pregnancy centers and alternatives to abortion programs, aligning with the core principles and purposes of the TANF program.
Sample Letter
Subject: Urgent Request for Withdrawal of Proposed Rule on TANF Funding for Pregnancy Centers
Dear Secretary Becerra:
We write to express our deep concern about the U.S. Department of Health and Human Services (HHS) proposed rule, “Strengthening Temporary Assistance for Needy Families (TANF) as a Safety Net and Work Program,” published on October 2, 2023. The Proposed Rule targets pregnancy centers and alternatives to abortion programs, jeopardizing their funding and, consequently, the crucial assistance they provide to pregnant women in need.
TANF, established in 1996, aims to address poverty's root causes and reduce dependency on government by promoting work and marriage. Pregnancy centers, with over 2,700 across the country, play a vital role in providing support to women facing difficult pregnancies, offering services like counseling, ultrasounds, and material assistance at virtually no cost. These centers, often staffed by volunteers, saved taxpayers an estimated $266 million in 2019.
The Proposed Rule raises significant concerns as it targets pregnancy centers and alternatives to abortion programs, potentially stripping them of TANF funding. This move, seemingly aligned with the Biden administration's pro-abortion agenda, is inconsistent with Congress' intent to grant states flexibility in implementing TANF reforms.
HHS's regulatory changes allow the Secretary to question the legitimacy of TANF expenditures, creating a risk of politically motivated decisions that could undermine the autonomy of states. The Proposed Rule singles out pregnancy centers without providing evidence of misuse of federal funds, revealing a bias against their pro-life mission.
Moreover, HHS fails to address the potential impact on federal and state expenditures or the harm to individuals served by pregnancy centers if TANF funding is withdrawn. The lack of comprehensive analysis undermines the credibility of the Proposed Rule.
In conclusion, we urge the immediate withdrawal of the Proposed Rule. Pregnant women and their unborn babies deserve continued support from pregnancy centers and alternatives to abortion programs. The Proposed Rule jeopardizes this support and undermines the integrity of the TANF program.
Thank you for your prompt attention to this matter.
Sincerely,
[Your Name]
[Your Organization]
[Contact Information]
Resources
- Read the HHS Proposed Rule Change
- Heartbeat's Life Trends
- Lozier Institute's Pregnancy Center fact sheet
Please be aware that the HHS does not cite any evidence that pregnancy centers are unlawfully using Federal funds for non-TANF purposes. (Read the Proposed Rule Change and see for yourself.)
With Every Woman, For Every Child
Heartbeat International has teamed up with the March for Life Education and Defense Fund to organize a nationwide donation drive for pregnancy centers and maternity homes! You are the backbone of what it means to build a culture of Life. We are better together in this movement, so when they proposed we partner to bless pregnancy help organizations with donations, we eagerly agreed. We are, and have always been, "with every woman, for every child."
As our thanks to you, the March for Life called on marchers and the entire pro-life community to contribute to a pregnancy help organization like yours. Watch their March for Life featured commercial below where they tout the good work of pregnancy help!
We were able to fill the March for Life website with more than 500 pregnancy centers and maternity homes nationwide so people can provide practical support in their local communities.
Feel free to share this video and the Donation Drive with your supporters and highlight the partnerships within the movement to amplify the message of hope offered through your efforts.
March for Life Nationwide Donation Drive: https://marchforlife.org/pregnancyhelp/
Option Line: Find 24/7 Pregnancy Help
Bilingual pregnancy help, plus real-time connections to nurses for telehealth consultations and to Heartbeat’s 3,500+ pregnancy help organizations worldwide.
Use the zip code locator at OptionLine.org to identify local pregnancy help locations.
Maternity Housing Coalition
Find housing availability nationwide for women. Plus, stay up-to-date on the 40+ new maternity housing programs launching in the coming year through the Heartbeat network.
Prenatal Diagnosis
Help families experiencing pressure to abort following an adverse prenatal diagnosis find life-affirming medical help 24/7 and personal support through local parent care coordinators.
Abortion Pill Rescue® Network
Direct those considering or who regret starting a chemical abortion to immediate medical help for Abortion Pill Reversal worldwide.
PregnancyHelpNews.com
Follow the latest news of global pregnancy help and stories of hope.
PregnancyHelpPodcast.com
Subscribe for updating and equipping in your pregnancy help work.
To stay connected with the life-affirming pregnancy help community, follow Heartbeat International on:
Option Line: Find 24/7 Pregnancy Help
Bilingual pregnancy help, plus real-time connections to nurses for telehealth consultations and to Heartbeat’s 3,800+ pregnancy help organizations worldwide.
Use the zip code locator at OptionLine.org to identify local pregnancy help locations.
Maternity Housing Coalition
Find housing availability nationwide for women. Plus, stay up-to-date on the 50+ new maternity housing programs launching in the coming year through the Heartbeat network.
Prenatal Diagnosis
Help families experiencing pressure to abort following an adverse prenatal diagnosis find life-affirming medical help 24/7 and personal support through local parent care coordinators.
Abortion Pill Rescue® Network
Direct those considering or who regret starting a chemical abortion to immediate medical help for Abortion Pill Reversal worldwide.
PregnancyHelpNews.com
Follow the latest news of global pregnancy help and stories of hope.
PregnancyHelpPodcast.com
Subscribe for updating and equipping in your pregnancy help work.
To stay connected with the life-affirming pregnancy help community, follow Heartbeat International on:
Option Line: Find 24/7 Pregnancy Help
Bilingual pregnancy help, plus real-time connections to nurses for telehealth consultations and to Heartbeat’s 3,800+ pregnancy help organizations worldwide.
Use the zip code locator at OptionLine.org to identify local pregnancy help locations.
Maternity Housing Coalition
Find housing availability nationwide for women. Plus, stay up-to-date on the 50+ new maternity housing programs launching in the coming year through the Heartbeat network.
Prenatal Diagnosis
Help families experiencing pressure to abort following an adverse prenatal diagnosis find life-affirming medical help 24/7 and personal support through local parent care coordinators.
Abortion Pill Rescue® Network
Direct those considering or who regret starting a chemical abortion to immediate medical help for Abortion Pill Reversal worldwide.
PregnancyHelpNews.com
Follow the latest news of global pregnancy help and stories of hope.
PregnancyHelpPodcast.com
Subscribe for updating and equipping in your pregnancy help work.
To stay connected with the life-affirming pregnancy help community, follow Heartbeat International on:
More...
November 10-14, 2025
What is Pregnancy Help Appreciation Week?
Pregnancy Help Appreciation Week was designed by Heartbeat International to honor those working within the pregnancy help movement. Through their work, women and men receive the compassionate support they need when facing a life-changing decision. They walk alongside families throughout the pregnancy and beyond, blessing them with pregnancy tests, emotional support, ultrasounds, parenting classes, and so much more at no cost.
From volunteers to executive directors, nurses to receptionists, each person working in a pregnancy help organization has been gifted with the passion to advance the culture of LIFE! And for that, we thank you!
How you can thank a Pregnancy Help Foot Soldier:
- Pray. The emotional energy given by those who work in the pregnancy help movement is extreme. They give of themselves daily. Pray for spiritual refreshment for those who go into the center today.
- Volunteer. Connect with your local pregnancy help organization and see what their needs are. You may have just the right skills to fill a need.
- Donate items. Call your local pregnancy help organization and ask them what items they need to bless a new mother (such as diapers or maternity clothes) and start collecting. Not only will you bless a center, you will bless multiple families as well.
- Give. Without the generous donations of those within the community, pregnancy centers would not be able to provide their services for free.
- Share the love. Share the good work of the pregnancy help community with your social networks. Don't know what to post? Like Heartbeat International on Facebook and/or Instagram and you'll find plenty to share!
If you haven't heard of Pregnancy Help Appreciation Week before, you should expect special deals, thank-you messages, and extra prayers this week.
Plus! We'll be holding a drawing at the end of the week where one lucky winner will get a fun gift basket from us at Heartbeat!
Click on each image to view the full-sized version. Then, save it to your device and share it on Facebook, Instagram, or post on X to show your love for the pregnancy help movement using the hashtag #ThankAPregnancyCenter
All deals are BACK! Click the 'Friday' tab above!
All deals are BACK! Click the 'Friday' tab above!
All deals are BACK! Click the 'Friday' tab above!
All deals are BACK! Click the 'Friday' tab above!
All deals are BACK until Sunday at 11:59 p.m. ET!
What is Pregnancy Help Appreciation Week?
Pregnancy Help Appreciation Week was designed by Heartbeat International to honor those working within the pregnancy help movement. Through their work, women and men receive the compassionate support they need when facing a life-changing decision. They walk alongside families throughout the pregnancy and beyond, blessing them with pregnancy tests, emotional support, ultrasounds, parenting classes, and so much more at no cost.
From volunteers to executive directors, nurses to receptionists, each person working in a pregnancy help organization has been gifted with the passion to advance the culture of LIFE! And for that, we thank you!
How you can thank a Pregnancy Help Foot Soldier:
- Pray. The emotional energy given by those who work in the pregnancy help movement is extreme. They give of themselves daily. Pray for spiritual refreshment for those who go into the center today.
- Volunteer. Connect with your local pregnancy help organization and see what their needs are. You may have just the right skills to fill a need.
- Donate items. Call your local pregnancy help organization and ask them what items they need to bless a new mother (such as diapers or maternity clothes) and start collecting. Not only will you bless a center, you will bless multiple families as well.
- Give. Without the generous donations of those within the community, pregnancy centers would not be able to provide their services for free.
- Share the love. Share the good work of the pregnancy help community with your social networks. Don't know what to post? Like Heartbeat International on Facebook and/or Instagram and you'll find plenty to share!
If you haven't heard of Pregnancy Help Appreciation Week before, you should expect special deals, thank-you messages, and extra prayers this week.
Plus! We'll be holding a drawing at the end of the week where one lucky winner will get a fun gift basket from us at Heartbeat!
Click on each image to view the full-sized version. Then, save it to your device and share it on Facebook, Instagram, or post on X to show your love for the pregnancy help movement using the hashtag #ThankAPregnancyCenter
Within the pregnancy help movement, terminology can vary across organizations, reflecting the distinct approaches and needs of each community. While this diversity is a strength, terminology differences can sometimes lead to confusion or misreporting, especially when
completing forms or reporting data. If one organization uses a different term for a service than what's listed on a form or report, they might mistakenly indicate they don’t offer that service—when in fact, they do. Clear, shared terminology—or at least an understanding of equivalent terms—is essential to ensure accurate reporting and consistent communication.
To make the application process smoother and avoid confusion, we’ve put together a list of common terms and what they mean, sorted by priority and frequency of client requests.
When checking services on the application, please use the definitions below to select the services your organization directly provides:
- Pregnancy Tests (Medical Service) - Testing for hCG levels in urine and/or blood (Urine hCG Pregnancy test; serum hCG pregnancy test)
- Self-Pregnancy Testing - Client performs urine pregnancy testing independently without medical oversight
- Ultrasound Services (On-site) - Offers ultrasounds to confirm pregnancy
- Ultrasound Referral in partnership with other clinics - Offers referral for ultrasound with another clinic or physician, either on-site or at another location
- Mobile Unit (Medical/Consulting) - Mobile medical unit offering ultrasounds and options consulting
- Prenatal Care (On-site) - Offers prenatal medical care on-site
- STI Testing (Medical Service) - Testing for particular STIs
- STI Treatment (Medical Service) - Treatment for particular STIs
- Maternity Housing - An organization providing residential care for expectant and/or parenting mothers and their children.
- Free Maternity and Baby Supplies - Free supplies may include maternity items, diapers, wipes, formula, baby clothing, and various baby items
- Pregnancy Options Consulting - Offers clients education and consultation services discussing pregnancy options
- Abortion Recovery - Can include resources, counseling, support groups, and/or educational resources to help women and men find healing after an abortion
- Medical Care Following Chemical Abortion - Offering medical care to women after a chemical abortion, including assessment and/or ultrasound
- Telehealth - Using digital technologies to deliver life-affirming healthcare services remotely, including telemedicine (e.g., pre- and post-abortion assessments/consultations, APR, patient education, and remote vital signs monitoring, etc.)
- Telecare - Using digital technologies to deliver pregnancy help services to empower clients to embrace life-affirming choices remotely, including virtual initial client intake and ongoing support (e.g., intervention appointments, options education/consulting, parenting classes, relationship/life skill coaching, etc.)
- Incentive Programs - Educational classes incentivized by material assistance (a.k.a. earn while you learn program)
- Parenting Classes - Provides classes to empower moms and dads on their parenting journey
- Childbirth Preparation Classes - Provides classes in preparation for childbirth
- Adoption Agency (On-site) - Legally authorized to facilitate adoption placements
- Adoption Information - Provides education on the adoption process and referrals to adoption agencies as needed
- Well-Woman Visits - Routine medical care for clients, such as yearly gynecology and pap tests
- Men’s Program/Mentorship - Offers support, education, and resources to expectant and parenting fathers, empowering them to navigate fatherhood with confidence
- Community Referrals/Networking - Provides referrals for community resources, which may include housing, healthcare, food pantries, professional counseling, childcare, legal assistance, and more
- Virtual Support - Some education and consulting services are available virtually
- Prenatal Diagnosis Support - Offers support to families who choose to continue a pregnancy after receiving a life-limiting prenatal diagnosis
- Sexual Health Program - Offers clients education and consultation services discussing sexual health, which may include abstinence, fertility awareness, STIs, and more
For questions, please email This email address is being protected from spambots. You need JavaScript enabled to view it..
Last updated May 2025
Tap Into the Full Power of Option Line – You Already Have Access!
As a Heartbeat International affiliate, you have a powerful, life-saving resource working for you around the clock—Option Line®. But are you taking full advantage of all it has to offer?
Option Line® is a 24/7, multilingual pregnancy helpline created by Heartbeat in 2003 to connect women in need to local pregnancy help. Through phone, text, chat, and email, our trained consultants offer compassionate support and direct referrals to life-affirming care in their area. As a bridge from national outreach to local services, Option Line helps women find hope when they need it most.
Each day, Option Line connects thousands of women to the life-affirming help they need, often after your doors have closed for the day. And here’s the best part: if you're a Heartbeat affiliate, you're already part of it.
After-Hours Phone & Chat Coverage
We know many centers struggle to answer the phone after hours. With Option Line, you don’t have to worry about missing a call from a woman in need. Our multilingual team is here 24/7, so she never hears a voicemail when she needs a voice of hope.
If your website is hosted by Extend Web Services, Option Line can also answer live chat messages directly from your site—even while you're sleeping. That’s seamless, professional client care that extends your reach without stretching your staff.
Appointment Scheduling
Here’s a hidden gem many affiliates overlook: real-time appointment scheduling through Option Line.
Imagine a woman reaching out late at night. She’s scared and uncertain. Instead of being told to call back during business hours, we can schedule an appointment for her on your calendar right then and there. That personal connection—without delay—can mean the difference between life and death.
"First - THANK YOU!! We had a client come in a few weeks ago, scheduled by your team, and, after walking with us for a couple of weeks, has chosen life! WOO HOO! I am full of confidence that being able to make an appointment while we were closed made all the difference in this little one's life. Thank you for your partnership!"
Online Exposure That Sends Her Straight to You
Option Line was created with one goal in mind—to be a bridge between a woman in crisis and the life-affirming help available right in her own community. Whether she finds us through a Google search or a late-night chat, our team is here to guide her from that first moment of fear or uncertainty directly to you, her local pregnancy help organization.
Every month, thousands of women search for help on OptionLine.org, and every search is an opportunity to connect her to real, local support. Our listings receive millions of visits annually, all designed to point her toward centers like yours.
That’s why we developed an Option Line campaign to meet these women where they are and help combat Big Abortion's monopoly on the issue. Our goal is simple: reach her and connect her to pregnancy help.
To do this, Heartbeat International launched a Gen Y & Z-focused campaign that connects with women facing unexpected pregnancies. When she sees one of these ads, she’s led directly to Option Line, where we can guide her to your center for the life-affirming care and resources she needs.
As a Heartbeat affiliate, these professionally produced videos are available to you at no cost. We encourage you to share them on your social media channels and embed them on your website. By doing so, you’re not only sharing hope—you’re strengthening the connection between the woman searching for help and the care your organization is ready to provide.
You are the goal. We exist to connect her with your care, your services, and your compassion.
Need to update your contact info or hours? Just let us know—we’ll make real-time updates to ensure she always has the most accurate path to find you.
This Isn’t Just a Referral Line. It’s a Lifeline.
Option Line is here to lift the load and strengthen your outreach:
- We provide immediate, human responses to women in need.
- We offer no-cost appointment scheduling to increase follow-through.
- We make your services visible to women looking for hope.
Don't miss out on these powerful tools already working for you.
If you need to update your listing or want to activate appointment scheduling, contact us at:
This email address is being protected from spambots. You need JavaScript enabled to view it. | (866) 260-3763 ext. 1
Together, we are reaching her in the moment she needs it most—even if that moment comes at 2 a.m.
