As a Heartbeat International affiliate, you have a powerful, life-saving resource working for you around the clock—Option Line®. But are you taking full advantage of all it has to offer?
Option Line® is a 24/7, multilingual pregnancy helpline created by Heartbeat in 2003 to connect women in need to local pregnancy help. Through phone, text, chat, and email, our trained consultants offer compassionate support and direct referrals to life-affirming care in their area. As a bridge from national outreach to local services, Option Line helps women find hope when they need it most.
Each day, Option Line connects thousands of women to the life-affirming help they need, often after your doors have closed for the day. And here’s the best part: if you're a Heartbeat affiliate, you're already part of it.
We know many centers struggle to answer the phone after hours. With Option Line, you don’t have to worry about missing a call from a woman in need. Our multilingual team is here 24/7, so she never hears a voicemail when she needs a voice of hope.
If your website is hosted by Extend Web Services, Option Line can also answer live chat messages directly from your site—even while you're sleeping. That’s seamless, professional client care that extends your reach without stretching your staff.
Here’s a hidden gem many affiliates overlook: real-time appointment scheduling through Option Line.
Imagine a woman reaching out late at night. She’s scared and uncertain. Instead of being told to call back during business hours, we can schedule an appointment for her on your calendar right then and there. That personal connection—without delay—can mean the difference between life and death.
"First - THANK YOU!! We had a client come in a few weeks ago, scheduled by your team, and, after walking with us for a couple of weeks, has chosen life! WOO HOO! I am full of confidence that being able to make an appointment while we were closed made all the difference in this little one's life. Thank you for your partnership!"
Option Line was created with one goal in mind—to be a bridge between a woman in crisis and the life-affirming help available right in her own community. Whether she finds us through a Google search or a late-night chat, our team is here to guide her from that first moment of fear or uncertainty directly to you, her local pregnancy help organization.
Every month, thousands of women search for help on OptionLine.org, and every search is an opportunity to connect her to real, local support. Our listings receive millions of visits annually, all designed to point her toward centers like yours.
That’s why we developed an Option Line campaign to meet these women where they are and help combat Big Abortion's monopoly on the issue. Our goal is simple: reach her and connect her to pregnancy help.
To do this, Heartbeat International launched a Gen Y & Z-focused campaign that connects with women facing unexpected pregnancies. When she sees one of these ads, she’s led directly to Option Line, where we can guide her to your center for the life-affirming care and resources she needs.
As a Heartbeat affiliate, these professionally produced videos are available to you at no cost. We encourage you to share them on your social media channels and embed them on your website. By doing so, you’re not only sharing hope—you’re strengthening the connection between the woman searching for help and the care your organization is ready to provide.
You are the goal. We exist to connect her with your care, your services, and your compassion.
Need to update your contact info or hours? Just let us know—we’ll make real-time updates to ensure she always has the most accurate path to find you.
Option Line is here to lift the load and strengthen your outreach:
Don't miss out on these powerful tools already working for you.
If you need to update your listing or want to activate appointment scheduling, contact us at:
This email address is being protected from spambots. You need JavaScript enabled to view it. | (866) 260-3763 ext. 1
Together, we are reaching her in the moment she needs it most—even if that moment comes at 2 a.m.
by Ellen Foell, International Program Specialist
We all know that the demographic of childbearing-aged women are on their smartphones. In America, 90% of women own smartphones. In India, the number of women owning smartphones is lower than in the USA, at 64%. But even 64% is high. "Mobile technology in the form of the smartphone is widely used, particularly in pregnancy and they are an increasing and influential source of information."1 That means we can reach these women and they can find us, find you and your hotline. Help, and a possible rescue from abortion, can reach a woman in the time it takes to find and dial a phone number. It takes less than a second, compared to typing in a search engine and reviewing results. That is the power of technology. That is the potential power of a helpline.
We are focusing this issue of Heartbeat Around the World on helplines, hotlines, and crisis lines around the world.
A hotline is usually a toll-free telephone service available to the public or to a group of people for some specific purpose. For us who serve in the pregnancy help movement, our "group of people" are moms in unplanned pregnancies and those who love them and our specific purpose is to reach them in their hour of crisis to connect them to people close by who can compassionately provide alternatives to abortion. Such a hotline was a "someday dream" for the founders of Heartbeat International. Today, you can read the story of how Option Line (powered by Heartbeat) connects with hundreds of thousands of women in crisis every year. Or, enjoy the photo and video of an Indian woman who reached out to Option Line and was connected back to the helpline in India. There is such power in connectivity.
Around the world, there are hotlines in places as far apart as Romania, the Netherlands, the United Kingdom, India, Canada, and countless other countries. Does your country have one? If so, we would love to know the number so we can add it to our Worldwide Directory. We want women to find you, reach you, and connect with help...faster than it takes to search and review results.
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Source Cited
1. https://www.