Mid-term election season. The idea may strike more placid acceptance than the inspiring, engaging sense of civic involvement of a presidential election year.

But, as champions of life with our citizenship in two worlds, even a mid-term election should call us to attention, action, and mobilization on behalf of our fellow countrymen—both born and pre-born.

This is why we make it a priority to vote our beliefs, off-year or not. We realize lives, futures, and legacies are at stake in our communities, states, and nation. These elected officials represent not only you, but your organization's staff, volunteers, donors... and clients.

In addition to your vote, your elected representatives need to know the truth. Each of them needs to hear from you and your clients—their constituents—the truth that Pregnancy Help Organizations are Good for America.

[Click here for Top 5 Benefits of Babies Go to Congress]

When a pregnancy help organization succeeds, lives are saved. That's an undeniable reality. A beautiful reality. A miracle. Something your elected representative needs to know.

That's the goal of Heartbeat's Babies Go to Congress, taking place January 20-22, 2015. It's your opportunity to sit down with your elected officials and not only tell the story of your organization's life-saving work, but—side-by-side with a client and her baby—to show the story of rescue that happens every day in organizations like yours.

Since 2009, a total of 109 women and children from over 50 organizations in 22 states have visited 222 congressional offices.

The babies are at it again January 20-22, 2015. Click here to find out how you and your organization can get involved.

by Kirk Walden, Advancement Specialist

When we look at the ministry of development we are taught time and again that we are to see those who support us financially not simply as donors but as financial partners. This is true. We are in fact, to truly love those who choose to make our ministry or organization a financial priority in their lives.

This month then, let's ask a pertinent question that is bigger than capital campaigns, major donor development, or creating a perfect event.

In addition, let's consider a question larger than all of the words we use to describe development, such as "friend raising," and "building partnerships."

The question is a simple one for those of us in development: "What's love got to do with it?"

If we answer this question well, we will transform our fundraising initiatives. The reasons, just like the question above, are simple:

First, love is the key component to any strong relationship. Whether that relationship is a spouse, a good friend or a family member, love creates the foundation that takes a relationship through trials and struggles. And, love makes the good times even better.

Second, love shifts our focus away from "getting funds" and toward building an unshakeable foundation based on building these relationships. As we build relationships the funds will generally follow. And even if funds may not follow in some instances, we know our ministry is in the middle of God's will. Why?
Those development plans built on relationships are focused on eternal, not temporal, treasures. If we are always looking to the eternal, we never have to doubt whether we are in God's will. With that confidence, we will be less concerned when funding doesn't seem to be as strong.

So what does love have to do with our development plan? Everything. This month, let's consider what love looks like as we build relationships with those who support us.

Those on our support team are actually our volunteers, our heartbeat . . . And our brothers and sisters. Let's love them as we would ourselves.

Click here for more of this month's TLC.

Commentary with Kirk

Viewing our donors as our family

Often, because our donors are on the other side of a check or a bank draft—and many times we do not actually see them, it is hard to gain perspective on these friends of the ministry.

Yes, we see them at banquets, other events, in the store or when we present our vision at a church. But if we were to sit down and add up all of our donors, how many do we get to talk to, face-to-face, in the course of a year? What's the number for us? Is it 10%? 20%? As much as 25%? I don't have a formula in mind here; but this brings out the fact that our mind set is important.

Because it is harder to connect with those who support us financially, we must have a mindset that keeps these very important people at the forefront of our thought processes.

Here are a few thoughts to consider:

Our financial supporters are volunteers for us, too

Many of us give gifts to our volunteers each year. Perhaps we have a volunteer appreciation event. We recognize our volunteers at our fundraising dinners. We recognize them in a special way on anniversaries (5 years, 10 years, etc.). This is all important to building a family culture among those who take the time to serve in our ministries.

And yet, almost all of our financial partners are doing something quite similar in order to support us. Those who are giving $50 per month may be volunteering two hours or more of their time (before taxes!) in order to give that gift. Some are sacrificing entertainment dollars for us. Others may be setting aside a night out with the family—for our ministry.

These too, in every sense of the word, are volunteers.

Does this mean we publicly recognize these people as volunteers? Not exactly. But it does mean that there can be a place for us to thank our financial supporters with the same heart in which we thank our volunteers. We will tackle the "Gift Question" on the following page, but for now let's keep in mind that seeing our donors as volunteers begins to shift our perspective.

We see volunteers as investing their talents in our ministry. So do financial supporters—just in a different way. The engineer, the construction worker, the doctor, the secretary, the teacher, the sales representative—all of these who are giving their funds are using their talents . . . For the betterment of our ministry.

In addition, we see volunteers as taking time out of their day to commit to our mission. The same dynamic takes place with our financial supporters. But what about the retired? And those on fixed incomes? These too, are volunteers. Their hard work over many years has paid off, and they are sharing the fruits of their past labors with us.

Volunteers then, aren't just in our offices. They are all over our community, working for us.

 Click here for more of this month's TLC.

by Kirk Walden, Advancement Specialist

Raising funds is a challenge, certainly. Yet sometimes it is our perspective that creates its own challenges.

When funds are tight, it is easy for us to focus on what we don't have, and how to make our case known so we can get back to a financially-sound situation. It's natural for us, when things are tight, to be thinking of ways to try harder, to create new opportunities for gifts, etc.

The Apostle Paul was no stranger to tight situations, whether it be persecution, church turmoil, or finances. He also asked for gifts; making him—in our vernacular—a development director for the work of the fledgling church. If we don't believe this, all we have to do is read II Corinthians 8 and 9, two chapters where Paul lays out a plan for specific giving.

We can learn from Paul, primarily through his perspective. Read with me Philippians 4:16-17: "for even in Thessalonica you sent a gift more than once for my needs. Not that I seek the gift itself, but I seek for the profit which increases to your account."

Read that again. What does Paul actually want? "The profit which increases to your account." If we want a reason to look to Paul as our expert in fundraising, this is it. Paul is not interested in his own comfort, and while he knows his mission is to advance the power of the Gospel message, he sees another priority: Giving opportunity to build the faith and the resulting growth in the spiritual account of those who give.

If we are involved in development, these two verses should sit on our desk and be a focal point of our thinking, every single day. For if our perspective is to see our financial partners' "accounts" grow (instead of first focusing on our financial accounts), everything changes.

We will be:
• More attuned to our donors' spiritual needs
• More interested in seeing their spiritual growth through giving
• More willing to listen to their desires for our ministries
• Less worried about our ministry's financial situation
• Less likely to give in to gimmicks in order to raise funds

Paul had it right, didn't he? That's why Phil. 4:16-17 is not simply a couple of nice verses to chat about during a workshop. It is instead a state of mind that zeroes in on the real reason for giving. Giving will fund our ministries, yes. But God is not simply interested in getting people to give to us so that our organization can do more.

No, God wants to build the faith and the spiritual "accounts" of those who love him. We are being used by God to bring this to fruition. This was Paul's perspective. It can be ours, too.

Click here for more of this month's TLC.

by Kirk Walden, Advancement Specialist

When we think of a Director of Development or a Director of Advancement, we often think of someone whose sole job it is to build the ministry's funding base.

There is truth in this, but let's add a caution which may blow our socks off: It's not about the money.

In a sense, it is about money and we may grade job performance partially on funds raised. And, we can make the point that adding this position should result in more funds raised. So partially at least, money is an issue.

But, the Director of Advancement is primarily a person who should be involved in creating relationships with those who give to the ministry. As an off-shoot of these relationships more funds may certainly come in; but at its foundation, the Director of Advancement is not . . . About the money.

For those ministries trying to make a case for this position, let's offer this: In most pregnancy help organizations there is a Director of Client Services, or perhaps a Center Director. This person may work closely with volunteers; setting up trainings, recruiting and building relationships with volunteers. She is often the go-to person for volunteers.

If we truly believe that our financial supporters volunteer for us, we now have a great reason to employ a Director of Advancement. We need someone who will not only work on our events, but who will make it a year-round endeavor to build relationships with all who support the ministry.

Usually, the CEO forms close relationships with those who give major gifts; but what about those who give $25 per month? $50 per month? How much time does the CEO have if the number of people giving monthly swells to 100, 200 or 500?

Let's keep in mind that those giving monthly today may be the very people who can fund a capital campaign tomorrow. By building these relationships now—and making these true relationships—asking these friends to help with major gifts tomorrow becomes much more natural, and easier.

But we need a person who has the time to make building these relationships a priority. That person is not the CEO, who is working with the board, personnel issues, making presentations and more (oh, and who should be building relationships with many donors already). No, we need someone else, whose job is solely to connect our friends to the ministry.

The primary job of our Director of Advancement is not money, not at all. It is relationships. When our Director of Advancement is actively building relationships in the community, that's building love and camaraderie. And yes, our funding will grow as well.

 Click here for more of this month's TLC.

To gift or not to gift? That is the question we face with our donors.

Do we send a gift when a financial supporter reaches a certain "tier" in their giving? Do we offer gifts for an amount given? To get the answer, let's first define what a Gift actually is.

The Gift

A gift is given freely, either as a way of saying "thank you" or simply because. There are no strings, no expectations.

An Incentive

This is where we get mixed up. When a ministry offers a free book for a gift of $100 or more, it is not a gift. Because there is a prerequisite involved (giving the ministry financial support of a certain value) this is no longer a gift but an incentive.

Let's stop here, because it is important to note that incentives are not bad or wrong. I remember giving a gift to a major ministry, and I raised my amount because I could receive a print of a painting in return for that gift. Instead of buying the print, I gave the gift. So this clarification is not to say that incentives are somehow unchristian.

But they are what they are: Incentives. This is a different discussion for another article, certainly. But a gift is freely given.

Should we give gifts?

Answering a question with a question, "Do we give gifts to our friends? To our family members? To those who have helped us in some way?" I would think the answer is . . . Yes.

Our financial supporters should be our friends. We should always be in process of building relationships (friendships!) with them. It might naturally follow that gifts could be a part of this. Not in every case, but at times a well thought-out gift may be extremely appropriate.

Some supporters will eschew gifts ("Don't spend the ministry's money on a gift for me") so it may be important for the board to set up a separate fund, perhaps funded by ministry board and staff, for these gifts. When a donor, concerned that ministry funds be designated for clients, raises an objection, we can answer with, "You can be assured that we did not use ministry-designated funds for this; this is simply a gift, nothing more and nothing less."

Quick take . . .

A gift is welcome, when it is heartfelt. And a gift is quite different from an incentive, in that incentives are designed to draw in certain donations; gifts are designed to build donor relationships. We can invest in both; but must know the difference.

Click here for more of this month's TLC.

Thank you letters keep you connected to your partners

Each month, The LifeTrends Connection brings you a sample "Thank you note" to send to your supporters. October's letter is below:

Dear George and Laura,

The Apostle Paul, closing his letter to the Philippians, noted that while no other church assisted him with a financial gift, his friends in Philippi had.

Paul noted that they sent "a gift more than once for my needs," then makes an interesting statement: "Not that I seek the gift itself, but I seek for the profit which increases to your account."

This is a statement we can "bank on," a reminder that all of our gifts bring profit to an account we cannot see our touch. It is an eternal account, one that will always grow.

Your gift brings profit to your account, and we are ever mindful of this. And yet, here on Earth, we are thankful because your gift is being invested in changing lives, and saving lives—another way your gift is bringing profit every day.

Thank you. We appreciate your investment in this work. Every day, we are seeing the fruits of your investment. And I believe one day, we will see even more.

Sincerely,

CEO

 Click here for more of this month's TLC.

CEO Commentary

The REAL reason behind giving?

The following is a commentary for the CEO or Director of Advancement to include in an E-Blast, Newsletter or other communication. Use as you wish—no credit is due to LifeTrends or Heartbeat International. This is for you to spark ideas, or use "as is."

In our communication with you we often mention new projects and the need for funding. This is nothing new; we can find this concept as far back as the Bible. In the Old Testament, God gave the charge to Solomon to build a temple (I Kings 5:1-6) and in the New Testament, Paul uses a large portion of II Corinthians (Chapters 8 & 9, for starters) to ask for funding.

What is most important in funding any project however, is not the need for funds. After all, God can fund any project He wishes, without our help. Yet, He chooses to use ordinary people to accomplish His purposes.

None other than Paul touches on what is most important, in Philippians 4:16-17: "for even in Thessalonica you sent a gift more than once for my needs. Not that I seek the gift itself, but I seek for the profit which increases to your account."

This is a perspective so often missed. Good-hearted organizations can get so caught up in a current need that the priority purpose for giving is to increase the spiritual account of those who give.

In God's economy (according to Paul, an expert!), we have accounts that grow as we give. How this works is not totally clear, but what we do know is something fruitful is taking place that we cannot see with our own eyes.

As we move forward in this mighty endeavor to turn our culture toward life—and to do our part here in (name of city, county or area)—we have financial needs, certainly.

Yet we never want to lose our perspective as we seek to raise the funds necessary to impart positive change. This perspective is a simple one; an understanding that when one gives, it is a spiritual transaction that builds faith and builds a relationship with God.

This concept mattered to Paul, and it matters to us. As we grow as a ministry, we want to always keep in mind that those who contribute grow as well. And we are all stronger because of that growth.

Click here for more of this month's TLC.

Boards of Excellence: Want to raise more funds? 2 Decisions

by Kirk Walden, Advancement Specialist

The Board of Directors plays a key role in fundraising; many of its decisions have a direct impact on the overall development plan—and on the amount of funds raised.

Here are two decisions a board must consider if it wants to build a strong financial foundation for the ministry.

Director of Development (or Advancement)

Many boards are reticent to hire this person, wondering whether this position is needed or a good investment. If we are looking long-term, this person is a great investment.

A quick note: This person is not simply an events planner. If we utilize our Director of Advancement as only a banquet planner or to work on other events, we are missing the big picture. This person builds relationships with our donors; getting out of the office to spend time with them, get to know them and create long-term connections with the organization. A good Director of Advancement understands that our donors are actually volunteers who give their time at work (and the funds they earn) to our organization to save lives.

Looking to outside experts

The ability to raise funds is not innate. It is part craft, part science. Unless a board is blessed to be full of those who are professionals in this area, batting fundraising ideas around at a board meeting takes a lot of time and rarely yields fruit.

Investing in those who can come in to the organization, assess its needs and assist in crafting a plan for development is a wise decision. My heart breaks for those organizations that try idea after idea, thinking fundraising is about finding the next gimmick or hot idea.

Fundraising is a ministry that connects God's people to God's work. There are gifted Christians who understand this principle and make it their life's work to assist ministries in fulfilling their missions by teaching ways to create these connections. A wise board seeks out the help of these leaders in stewardship practices, who can transform events, design capital campaigns, and show ministries how to implement effective, long-term development plans that are God-honoring, faith-building and effective in laying a strong financial foundation for the ministry.

Two decisions

A board that is committed to making these two decisions will, over time, oversee an organization that is always on an upward trajectory.

Click here for more of this month's TLC.

A high school senior just weeks away from graduation, Jana was on top of the world. She had just been accepted into her dream college and had one more carefree summer before packing up and leaving for her new adventure.

Everything was on track. That is, until Jana began to suspect that maybe, just maybe, her path had suddenly changed directions.

Jana’s friend bought her a pregnancy test, and the pair took it to her friend's house, so that Jana’s parents wouldn't suspect anything was up. The strategy had a short shelf life, however, as the pregnancy test showed positive… she was pregnant.

Even though she felt pressured to abort her baby, Jana was terrified that some day she would regret it.

Jana cried all afternoon and well into the night. Finally, in desperation, she typed in"abortion stories" to her search engine, hoping to find stories of post-abortion women who had gone on to live happy, fulfilled lives.

What she found was StandUpGirl.com. Jana read story after story about young women just like her who had submitted to an abortion and later shared their experience on the online forum. Story after story was shared as encouragement to not make the same mistake as the writer.

Moved by what she read, Jana clicked a box on the sidebar, opening up a live chat program.

The chat link connected Jana to an Option Line® consultant, who answered her immediately. Jana poured out her heart, sharing her fears, and what she'd read on StandUpGirl. She shared that, while she wanted to protect and care for her baby, she felt it would be selfish to bring a child into the world without a good job, house, or stability.

On the other end of the live chat, the Option Line consultant helped Jana understand that giving her child life was the most unselfish thing she could do. She explained to Jana that, in addition to single parenting or married parenting, Jana could also choose to parent through adoption, entrusting her child into the hands of an adoptive family.

She also let Jana know that help was available to her. A pregnancy center would be able to work with her for everything from diapers and wipes to maternity clothes and community referrals for help with food and medical care.

As the early morning conversation came to a close, Jana agreed to visit a center in her area, and told the Option Line consultant she finally felt ready to sleep, knowing that a brighter day lay ahead.

While Heartbeat’s Option Line® gains most of its traffic from its own advertising and web presence, the 24-7 pregnancy helpline also partners with several national organizations like StandUpGirl.com and TeenBreaks.com to reach over 1,000 contacts per month—just like Jana—via live chat and text.